(MOUNTAIN VIEW, CA) July 27, 2010– Ooyala, the leading end-to-end online video platform,
announced today that it now supports dynamic insertion of IAB-standard ads for the iPhone and iPad.
The enhancement to Ooyala’s HTML 5 player is the latest addition to the company’s popular
monetization offering.
“Helping publishers grow their businesses and generate revenue from their content has always been
one of Ooyala’s core goals,” said Bismarck Lepe, President of Products at Ooyala. “Mobile devices
are becoming a big percentage of total video delivery for some publishers. As a result, we felt it was
important to develop a quick and easy way for them to start monetizing this mobile audience without
the need for complicated SDKs and custom player development.”
Forty percent of 18-29 year olds watch videos on their mobile device, according to “Mobile Access
2010,” a report just released by the Pew Internet and American Life Project. Ooyala’s announcement
means it will be easy for content owners to serve IAB standard ads to this growing and important
audience.
“Mobile video delivery has become a key priority as viewers increase their consumption on mobile
devices,” said Jason Krebs, Executive Vice President at ScanScout. “Until now, companies have not
been able to monetize their video content on the iPhone and iPad. We are pleased to be working with
Ooyala to offer publishers the ability to generate revenue as they grow their mobile audience.”
“At YuMe, we are constantly working to help publishers earn money from their video content on each
and every viewing device to which they publish,” said Jayant Kadambi, Co-founder and President of
YuMe. “We look forward to working with Ooyala to provide innovative video advertising solutions for
publishers as they expand their digital video audiences beyond the PC.”
Ooyala publishers can embed playlists and deliver mobile video with adaptive bitrate technology to
ensure the best possible viewing experience for any Internet connection. Adaptive bitrate delivery is
vital to viewer engagement and revenue growth: 60% of online video users say a poor viewing
experience makes them less likely to return to a site, according to Jupiter Research.
Ooyala’s “out of the box” solution requires no additional development work, so publishers can quickly
build a mobile business and reach their on-the-go audience. Mobile monetization is built into Backlot,
Ooyala’s comprehensive video platform, and is available to all accounts.
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