NEW YORK–(BUSINESS WIRE)–KickApps Corporation, in partnership with IBM, today announced the release of KickApps for WebSphere Commerce, a cutting-edge social commerce solution that integrates KickApps’ award-winning AppStudio with IBM’s WebSphere Commerce platform. The integrated solution allows clients to easily deploy social commerce experiences that transcend standard online storefronts, enabling companies to seamlessly extend brand experiences to affiliate partners, social networks, and across Internet properties.
“In addition, I’m far more likely to purchase a product or service if the offer has been shared with me from a trusted connection of mine from the social web. KickApps and IBM have accomplished this and made it easy for any merchant to enable, which is a game-changer.”
This collaboration revolutionizes e-Commerce, creating rich brand experiences to occur naturally from any place on the Web. Merchants can now actively engage their customers on their preferred terms, providing the next generation brand experience. The solution allows consumers and merchants to create shopping experiences that exist within the natural flow of online behavior, via social media sites, affiliate merchant partner sites, and other content sites.
“Increased sales come from presenting relevant shopping offers in the context of a customer’s natural behavior on the Web,” said Alex Blum, CEO of KickApps. “In addition, I’m far more likely to purchase a product or service if the offer has been shared with me from a trusted connection of mine from the social web. KickApps and IBM have accomplished this and made it easy for any merchant to enable, which is a game-changer.”
KickApps’ user-generated content now can be an integrated part of the WebSphere Commerce user experience, as marketers are able to respond to social participation with targeted actions. For example, if a customer writes five reviews on a site, a marketer can segment them as an “Active Participant” and appropriately reward them. Or if a customer uploads a video to a specific forum, marketers can recognize the context and appropriately tailor that customer’s entire shopping experience. This integration empowers marketers to reward and contextually respond to all forms of social participation.
“New mediums, impression formats, and interaction models are transforming and fragmenting the customer journey,” said Errol Denger, Program Director, WebSphere Commerce Strategy. “As a result, companies must transform the brand experience making it participatory and extending it to allow the customer to interact when they want, where they want and on the device of their choice. Partnering with KickApps enables us to enhance the brand experience with rich social content and syndicate it to where customers want to interact.”
The KickApps for IBM WebSphere solution is available today in partnership with KickApps and IBM WebSphere Commerce.
About KickApps
An award winning Social Software Platform, KickApps provides cloud-based social media, online video and widget applications that enable web publishers and marketers to drive deeper customer relationships, and grow, engage and monetize online audiences at their domain and out on the social web. Its SaaS platform includes a suite of easy to deploy applications that include, social networking, user-generated content, programmable social video players, drag-and-drop media player and widget building, WidgeADs™ and many others that are tightly integrated with robust media moderation, member management and reporting. Customers include: NBC Universal, ProSieben, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other web sites. For more information, visitwww.kickapps.com or www.kickdeveloper.com
