As a follow-on to our Veeple interPlay announcement post yesterday, as promised we have a special interview with Veeple CEO, Scott Broomfield who was kind enough to answer a few of our questions about the product and it’s positioning. The questions are laid out within the video itself but here they are for reference:
- Please briefly describe the new service and how it serves as a value-add to existing and new customers. And, how will it integrate with other online video platforms?
- In a time of M&A, shutterings, and lack of VC investment it is important to differntiate and specialize in a somewhat crowded space. Do you see the Interactive API as a new feature of Veeple’s or a new business model in and of itself?
- How does the Interactive API position you as a business today as it relates to your core competency as an OVP?
- How will you address the competitive nature of the business as it relates other OVPs who are, to a large extent, your potential new business partners?
Thanks to Scott, Doug and Kathleen at Veeple and good luck with the new product!
Interplay sounds like a fantastic addition to Veeple’s already wonderful service. Given that you are giving it away for free, well, that makes it pretty unbeatable.
Thanks.
Lorraine C. Grula´s last blog ..Online Video Content: A Case Study