London based Online Video Platform (OVP), vzaar, announced a few new features late last week that are sure to excite their growing user base. vzaar launched their online video hosting service back in early 2007 as an easy to use eBay video system allowing auctioneers the ability to quickly and effortlessly upload and add product videos to their eBay posts. A year later they found themselves being asked repeatedly by users to enable their services to be used outside of their core competency. Shortly thereafter came the birth of vzaar 2.0, a combination of core OVP services allowing users of all kinds to upload, encode, store, manage, and playback their video content in a clean and simple UI.
Today the small team finds themselves competing with the more established players in the space as they continue to roll out new and useful services. With this new batch of features vzaar offers existing and prospective online video publishers the ability to track their video usage in real-time, video domain control, and bulk upload solutions.
Launched in beta for the time being, the Google Analytics implementation helps users to understand who is watching their video, when they are watching, as well as where their videos are being viewed directly from their own Google Analytics account. By adding their user’s unique Analytics Tracking Code ID, vzaar can tie their account to their customer’s videos so they can track the activity of them in real time from within their Google Analytics admin panel. According to vzaar management, “This feature is very much in beta at the moment. There are still further improvements for us to make but for the time being paying customers are free to test the feature”.
With domain control over their content, users will be able to pick and choose who sees what content and when. Each bit of video content can be setup to be shown at specific times and viewed only by those deemed worthy. The vzaar team explains it this way, “With more and more content being created by businesses its important you control who can and perhaps who can’t watch your videos. Not only so that you can perhaps control the type of audience that is driving your bandwidth consumption (a key component of our business model) but also so that you can protect against the unauthorised distribution of your content. Perfect for company intranets or cases where you want to ensure a select community only can view your video, domain control allows the video owner to dictate which web domain (e.g. http://mywebsite.com) a video can only be played on.
All these new features you will find in the vzaar Settings Page“.
The vzaar team prides itself on their platform’s ease of use and clean user interface. This inspires them to constantly strive to maintain their simplicity and continue to add new features which enhance the platform and build upon their user’s needs. Watch for further announcements coming from vzaar in the near future and visit www.vzaar.com for more information about their services.
