Fortunately there’s still plenty of opportunity for the 70+ platform providers, and counting, to garner new business. The Small Medium Enterprise space alone is a $3.5 Billion dollar market and there are hundreds of millions of web sites that need video today. If you’re doing business on the Internet and don’t have video on your web site in the next 18 months then you’re in trouble. The online video story is just too compelling; increased site stickiness, longer stays, more page views, increased user engagement, not to mention new revenue streams and marketing tactics.
Pete Wylie calls for insight into the second half of 2009 for online video and has a nice summary of first half activity in the space. What will happen in the next 6 months of OV? You bet viewing trends will continue to climb from an all-time high in April of 16.8 billion views, and that businesses will continue to add video to their sites at a break-neck pace. But with the economy still in disarray will we finally see some thining of the heard in the platform space or will businesses keep changing their business models to the one area that is still seeing funding and is or quickly approaching profitability?
We watch the Online Video Platform Providers closely and have a real passion for the space. Stay tuned for more niche insight on the OVPP sector.
Can you provide a source for your $3.5B figure? That is substantially higher than OVP/VASP market figures being put forth by analysts such as Accustream (http://www.accustreamresearch.com/cdn.html).
Cameron Brain´s last blog ..To Host Or Not To Host: History Of The SesameVault Back-End
Hi Cameron,
I don’t have access to that Accustream report but I’m referring to the Small Medium Enterprise online market in general, not that of CDNs or the platform space specifically.