Posts Tagged ‘Veeple’

Success in Online Video – Looking at 2009

November 15th, 2009

supermanlogoI’ve culled together a short-list of success factors we’ve seen in the Online Video Platform space so far in 2009. Be it funding rounds, acquisitions, or product launches…these efforts stand out to me this year:

- VMIX raised $2 million in a B-1 round to grow sales and extend reach
- Ooyala hired an outside CEO, Jay Fulcher, and raised a $10 million C-round to boost product (monetization) and reach in APAC
- Kit-Digital bought competitor The Feedroom
- Brightcove extended it’s global reach and announced a 200 strong Partner Alliance
- Veeple launched new interPlay product product
- Kaltura officially launched its Open Source video platform, and created the Open Video Alliance
- Magnify.net introduced the notion of “video curation”, signed new partnerships
- PermissionTV rebranded as VisibleGains refocusing on video e-commerce
- Sorenson Media dove head first into the OVP game with Sorenson360

Google Buzz

Leave your comment »

Posted in Online Video Platform Providers

Tags:

Video Q&A with Veeple CEO, Scott Broomfield

October 15th, 2009

As a follow-on to our Veeple interPlay announcement post yesterday, as promised we have a special interview with Veeple CEO, Scott Broomfield who was kind enough to answer a few of our questions about the product and it’s positioning. The questions are laid out within the video itself but here they are for reference:

  • Please briefly describe the new service and how it serves as a value-add to existing and new customers. And, how will it integrate with other online video platforms?
  • In a time of M&A, shutterings, and lack of VC investment it is important to differntiate and specialize in a somewhat crowded space. Do you see the Interactive API as a new feature of Veeple’s or a new business model in and of itself?
  • How does the Interactive API position you as a business today as it relates to your core competency as an OVP?
  • How will you address the competitive nature of the business as it relates other OVPs who are, to a large extent, your potential new business partners?

Thanks to Scott, Doug and Kathleen at Veeple and good luck with the new product!

Google Buzz

4 Comments »

Posted in Platform Provider Announcements

Tags:

Veeple Rolling Out Value-Add Service, Interactive API

October 14th, 2009

Following a spattering of news and announcements in the Online Video Platform space, Veeple will soon be rolling out a new value-added service that not only benefits users of their platform but also those of other OVPs. In early November, Veeple will introduce interPlay, an interactive API allowing users to add interactive capabilities to their existing video player, no matter which platform they are using. The service will allow for video viewers to interact and engage with the video via a series of overlays including images, Flash animations, PDFs, Word and PowerPoint documents. Viewers will be able to click links and download documents directly from the video itself, during playback.

The first iteration of the service will come in the form of an API but will soon have a web-based system according Veeple CEO, Scott Broomfield. The API will also provide viewing and interaction analytics including engagement rates, video views over time span, engagement over time span and several others.

veeple api

The new product offering comes at a critical time as OVPs struggle to differentiate themselves from the pack, following recent similar announcements by other platform providers. Look for more from Veeple in the coming months and stay tuned into VidCompare for a video Q&A with Scott covering his reasoning behind the new product, what it means to the company and to the competitive landscape.

Google Buzz

1 Comment »

Posted in Platform Provider Announcements

Tags: