Posts Tagged ‘ooyala’

Online Video Platforms, Like Brightcove Grow with Viewership

March 9th, 2010

Online video continues its break-neck growth rate with video views hitting 119% Year over Year growth in 2009 according to comScore. While January 2010 fell a small percentage from the final month of 2009, we still saw massive adoption as B2C behemoth YouTube continued its dominance over the space owning a whopping 39.5% of all US video views of over 32 billion served.

YouTube’s B2B equivalent in online video hosting services is Brightcove. The Cambridge, MA based OVP has seen similar growth in recent months. While not at the same scale, Brightcove continues to dominate the professional Online Video Platform space signing new customers to their video hosting service both domestically and Internationally. In fact, since launching it’s Express product just a few months back, opening offices in Japan, and launching localized versions of their web site in Japanese, French, and Spanish, Brightcove has closed more deals in the past two quarters than in all of 2008.

In Spanish speaking countries Brighcove has signed deals with Tuenti, Grupo Vocento, Sony Music Spain, Condé Nast Digital Spain, Grupo V, GEC, GX Magazine and TQMadrid. In Japan we’ve seen deals done with heavy-hitters such as Nikkei, one of Japan’s largest media corporations and publisher of the country’s top business daily newspaper, as well as Rakuten, Tokyo Metropolitan Television (Tokyo MX), Television Osaka, Shizuoka Asahi Television, Tokyo Broadcasting System (TBS), CHubu-Nippon Broadcasting, PRESENTCAST, Asahi Breweries, Sony Music Networks Japan, Shueisha webUOMO, and orangepage.net.

Other enterprise focused OVPs such as Ooyala, the younger upstart to Brightcove, has also seen tremendous growth Internationally. While Bismarck Lepe, Ooyala’s co-founder and President of products denies that they’re specifically targeting Brightcove customers, they too have experienced massive growth in Japan with it’s localized online video platform, signing companies such as NTT SMARTCONNECT, and Brosta TV as well as in Europe signing Telegraph Media Group, the UK’s leading newspaper chain.

With the growth and International expansion of these US-based OVPs, I wonder how foreign video platforms such as vzaar, Stream UK, Flumotion, Ipercast, and Kewego (to name a few) feel about their turf being trampled upon. I personally have spoken to a few of these International OVPs and at this stage of the game there are no hard feelings. It’s just too early and there are far too many companies out there needing video hosting services to concern themselves with the competition at this point. In fact, I see a lot of camaraderie within the space with OVPs referring prospective customers onto others whom better fit the needs of a customer and OVPs cheering each other on as they grow into new and exciting spaces.

Exciting times are upon us in OV.

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Video from OVPSummit, Streaming Media West Show

January 25th, 2010

Back in November I attended the first annual Online Video Platform Summit which ran in conjunction with StreamingMedia West down in San Jose. I was fortunate enough to be asked to sit on a panel kicking off the show called Defining Online Video Platforms. It was an honor to sit on the panel with three distinguished CEOs of well-established OVPs; Bismarck Lepe of Ooyala, Ron Yekutiel of Kaltura, and Alex Castro of Delve Networks. Below is a video of the panel in it’s entirety (thank you StreamingMedia and OVPSummit):

Be sure to also check out Larry Kless’ post on the Summit and this panel specifically, he covers it well even including some popular Tweets. Larry co-hosted the OVPSummit and did a fantastic job promoting, organizing, and managing the first ever show with Eric Schumacher-Rasmussen. Here’s Larry’s piece at his blog, KlessBlog.

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Simplifying Online Video Production With a Simple UI

January 11th, 2010

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A new Online Video Platform (OVP) launched yesterday, right on schedule according to Allan Tone, CEO of ProVDN.com who told me back in November that he’d be launching just after the new year. Typically I would not write about the launch of a new OVP considering the fact that, as I’ve mentioned so many times before, the sector is very crowded. But ProVDN speaks to a niche audience with a highly specialized approach, another subject matter I’ve discussed at length, specialization in our space.

ProVDN is an “Online Video Platform designed specifically for Independent Content Producers, Wedding/Event Videographers, and small to medium sized Video Production Companies”, to put it in his words. Now that’s a targeted market segment. They don’t have an over the top, robust service with all the bells and whistles like Brightcove, or Ooyala with deep analytics and monetization tools but rather a simple set of clearly defined tools to help the videographer and producer get the job done in an effective and efficient manner. ProVDN does utilize variable bitrate technology to enhance smooth streaming, and they offer affordable pricing allowing content producers a low barrier to entry for their services.

Allan and I met at OVPSummit in November where he told me about a problem in our industry involving video producers. We spoke for almost an hour about how videographers must engage in a cumbersome process with their clientele at the highly critical point of approval. Historically the producer would take the edited version of the video, burn it to DVD, ship it to the customer, then wait for them to watch it and verbally report back to them what changes they wanted made. I can hear the phone call now, “Um, at one minute twenty seconds the cat goes to the bathroom on the floor in the background, cut that scene…”. Tedious. Allan explained that online production services like TurnHere have made great strides in this area with easy to use online tools but Allan wanted to take it a step further and develop a drop-dead simple online tool that anyone could use.

I took the interactive review tool for a stroll today and found it to be quite clean with a clean UI, and simple point-and-click navigation that needed little to no explanation. The customer is presented with a link taking them to a video to watch with several frames underneath and a progress bar below showing all the areas where notes have been added. You can jump forward and back 1 or 5 seconds or drag the progress button anywhere within the video. In the top left corner are the notation tools where the user can select Comments, Arrows, Rectangles, or draw Freehand the messages they want to leave per frame. Just click on a tool, then the video, and enter your text instruction. It’s that easy.

ProVDN found a pain point in the industry and addressed a need by developing a service that simplifies a process, making life easier for online video content producers. At a time when video production is in high demand and quality video content is difficult to come by (perceived), it’s nice to see a highly specialized service addressing this important need.

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Online Video Platform Summit Was A Good Show

November 29th, 2009

ovpsThe inaugural OVPSummit went well in conjunction with StreamingMedia West which supposedly had record breaking attendance this year. Overall, there was not a huge turnout for the OVPS portion of the show with only 47 registrants and 90-ish OVPS + SMW registrants. The bulk of the floor was occupied by OVP booths and the attendee list was mostly the same. It was basically an inside industry event which had its benefits for me as I was able to meet many of the people running the platforms which make up the VidCompare database. It was a pleasure to speak with everyone and to hear their resounding support of VidCompare.com.

A personal highlight of the show was sitting on the opening panel, Defining Online Video Platforms, with Ron from Kaltura, Alex from Delve Networks, and Bismarck from Ooyala. Following are the questions which were asked of us and my responses:

1. In 50 words or less, define what an online video platform is.

-          An OVP is typically a SaaS based business offering top to bottom video solutions including ingestion, encoding, storage, management, analytics, syndication, and playback of video.

2. What are the main functions and features customers should be looking for when evaluating online video platforms?

-          It’s important to know your use case for online video prior to getting started with your search. Identifying the purpose of your video effort be it a start-up marketer looking to extend brand reach and increase time spent on site, a large media publisher looking for content management, syndication, and distribution, or a SMB looking for an internal training solution with multiple log-ins, and administrative rights. Once you’ve identified your needs you can look for a provider who can accommodate the top 4-5 features that address your goals.

3. What about as we look down the road two or three years? What sort of features will online video platforms be offering then that aren’t available now?

-          2 – 3 years is a long way out but I think by then TV everywhere will be adequately addressed as well as the movement towards TV and OV oneness therefore OVPs will need to provide more holistic solutions to further blur the lines between them. I think OVPs will grow beyond partnerships and meld with the CDNs, search and discovery players, and the ad networks. I don’t think it’s going to be a features race but rather a movement towards ubiquity and completeness.

4. Does it make sense for some organizations to simply use free players like YouTube? And at the other end of the spectrum, does it make sense for some businesses to build their own platform? What factors go into the decision to build your own, use a free service, or invest in the kind of online video platforms that are being shown here at the summit?

-          Well, we’re attending the OV-P-Summit, not the OV-DIY-Summit so I think the argument is in favor of the Platform today. Online video, for the most part, is a strategic purchase made typically by a marketing manager with light technical skills and little to no engineering resources at their disposal. That said, the top-to-bottom solutions that an OVP can provide are invaluable to the VP of marketing with a tight budget. YouTube does not address B2B needs completely and is therefore not an option in my opinion other than to test the video waters and to get your feet wet. Today marketers need to expose their brand in new and far-reaching ways with built-in viral and social tools, they need to drive traffic to their site, not someone else’s, and they need to know exactly what their content is doing and how it’s performing at any given moment.

5. We’ve got an entire session devoted to monetization tomorrow, but what are the most effective ways for business to monetize their video? Should most organizations even be looking at video as something to be monetized directly?

-          We’re still in our infancy as an industry especially when it comes to monetizing video with very few standards, and not enough premium content to turn a profit. CNN can demand $75 CPMs but not many others can do the same without a million streams a minute. Businesses should look to their already high value web pages and rather than monetizing video directly, monetize pages with video turning 3.2 second bounces into 2.3 minute clicks to Leaderboards, skyscrapers and high-value site sponsorships.

I’m looking forward to next year’s event, Eric and Larry did a fantastic job organizing and managing OVPSummit and I’m sure learned a lot to add to next year. According to Joel, SM Publisher, SMW will be in LA next year so I guess we’ll be traveling next go around.

I’ll soon have video of the opening panel which I will post shortly along with an interview by Mark Robertson of ReelSEO.

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Success in Online Video – Looking at 2009

November 15th, 2009

supermanlogoI’ve culled together a short-list of success factors we’ve seen in the Online Video Platform space so far in 2009. Be it funding rounds, acquisitions, or product launches…these efforts stand out to me this year:

- VMIX raised $2 million in a B-1 round to grow sales and extend reach
- Ooyala hired an outside CEO, Jay Fulcher, and raised a $10 million C-round to boost product (monetization) and reach in APAC
- Kit-Digital bought competitor The Feedroom
- Brightcove extended it’s global reach and announced a 200 strong Partner Alliance
- Veeple launched new interPlay product product
- Kaltura officially launched its Open Source video platform, and created the Open Video Alliance
- Magnify.net introduced the notion of “video curation”, signed new partnerships
- PermissionTV rebranded as VisibleGains refocusing on video e-commerce
- Sorenson Media dove head first into the OVP game with Sorenson360

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Exciting Times for Online Video Platforms

November 3rd, 2009

315x100_OVPS_2009_speakYou know an industry is on a serious growth trajectory when a conference is created to support it. We’ve all seen the numbers; 41% YOY growth in online video views as reported by Nielsen last month, and more than 168 Million U.S. viewers watched online video in September, streaming nearly 26 Billion total views according to ComScore. Online Video Platforms (OVPs) continuing to receive funding, and open source and mobile video trends are making headway, just to name a few catalysts further validating the space.

In just a few short weeks the Online Video Platform Summit will take place in sunny San Jose highlighting the OVPs, and providing them with a much needed platform to demo their services, discuss important trends and topics, and to meet their users. Eric Schumacher-Rasmussen and Larry Kless, co-chairs of OVPSummit, have been working hard to orchestrate a stellar line up of panel topics and panelist. A bevy of industry thought leaders, and executives will address hot topics such as video monetization, ROI, syndication, and video analytics as well as a panel that I will be sitting on entitled, Defining Online Video Platforms with Ron Yekutiel, CEO of Kaltura, Bismarck Lepe, Co-Founder and President of Ooyala, and Alex Castro, CEO of Delve Networks.

As stated by Eric himself regarding the great need for the OVPSummit, “There have never been more people publishing online video, and there have never been more online video platform solutions on the market. But with choices comes confusion, and the new Online Video Platform Summit is a two-day event designed to help organizations of all types, not just those for whom video is their core business”.

The inaugural OVPSummit will be held on Wednesday and Thursday, November 18-19 in conjunction with Streaming Media West at the San Jose McEnery Convention Center. Be sure to register right away to save $100! If you plan on attending please let me know so we can set up a time to meet (kdrey at vidcompare.com).

See you there!

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Green Flowing in OV, Ooyala Gets Funding

October 13th, 2009

ooyalaFinally, some good news in the wide world of Online Video. Enterprise video publishing platform, Ooyala has secured another round of funding in a rather hostile VC environment. Coming off a quarter where only 17 of the total US VC firms were able to raise money themselves, Ooyala convinced Rembrandt Ventures as well as their previous investors to pony up a whopping $10MM C-round to be used to further product development and to expand over seas.

The timing couldn’t be better, recent announcements of fire sales, Kit Digital acquired The Feedroom for pennies on the dollar, and business model changes, PermissionTV renames to VisibleGains, suggest that times are tough for OVPs. But Ooyala shines a light on what’s good in our world ensuring that indeed there is still money to be had and business to be done in OV.

Ooyala is coming off of string of announcements including new product lines with Live Streaming, and the hiring of a new high-profile CEO, Jay Fulcher formerly of Agile Software. Let’s hope they can do some good with this injection of cash and further increase the value of the space.

Congrats Ooyala team.

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Yes, There Are Many Online Video Platforms, But They’re All Unique

September 14th, 2009

black-sheep-brandedAt VidCompare we try to paint a high-level yet detailed picture for purveyors of Online Video solutions, offering them a place to start their research into what could be a confusing space. Our target audience is the VP of Marketing or busy CEO looking to add functionality to their web site that will increase their exposure, educate their viewers, increase site stickiness, and/or promote their services via online video. By targeting the strategic purchaser we address the top-line issues on VidCompare; what are the options, what are the categories, the use cases, the main features, and lay it out in several different UI’s to appeal to unique shopper’s preferences.

All that said, each OVP has unique feature sets, pricing, and core offerings that set them apart from their competition. Ooyala for example has a robust video content exchange where customers can upload and licence content from one another. They also have very deep analytics showing where viewers are accessing content, when they pause, rewind, or stop video playback. Very useful tools to the online marketer offering them insight into when they should pop an advertisement, or how long their content should be before users stop viewing.

Wistia on the other hand has a unique internal video solution offering businesses deep tools to control content, users, and viewership. For example, if a corporation wanted to set up video tutorials within their intranet Wistia can provide unique log-ins for everyone and expose specific content to each log-in. User can communicate with one another within the control panel asking questions and discussing the content as is plays back. Admins can control who sees what content and time the exposure of certain videos with ease.

Aside from their open source core, Kaltura has one of the most robust video collaboration tools I’ve seen. It allows multiple users to upload bits of video content which can be edited into one video which can then be annotated, tagged, and commented upon. Users can add video, images, audio of their own or choose from a group of preselected content to bolster their collaboration.

And Magnify.net provides what is proving to be an increasingly popular service, content aggregation and curation. Their users can search by key word for video and image content across the Internet that, with a click of a button will be sought out and brought into their control panel. This content can then be used to develop a channel and published to the world to view. For example, if I wanted to start a Skateboarding Dog Channel I could search for “skateboarding dog”, “Rover on wheels”, “kick-flip mutt”, etc. and have a wealth of content arrive in my admin from YouTube, Metacafe, and several other popular video sites.

While VidCompare doesn’t offer this level of detail within the site yet (working on it), you can find it here at the VC blog or you can always ask us.

Peace OV.

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Online Video Roundup, OV in the News

August 21st, 2009

com_serv_mark_transMy apologies for the absence of posts over the past week or so, surely it’s not due to the lack of news in our beloved space. We’ve been putting the final touches on VidCompare and launch is imminent (more to come on that subject). Therefore this post will be dedicated to recent activity in the online video space…a roundup if you will:

Ooyala gets at new CEO, Jay Fulcher, and a new Chairman, Fred Warren; Apparently Ooyala is preparing for significant change as they dive deeper into the world of Syndication and Analytics according to now President of Products, Bismarck Lepe. (Contentinople)

Adobe dives into video sharing; Adobe adds video upload, storage, sharing, and playback functionality to Photoshop.com. Is Adobe eye-ing an OV platform play? (TechCrunch)

Brightcove does live streaming with LiveStream; Brightcove partners with LiveStream using their APIs to bring value add to their customers a la live streaming. (ReelSEO)

StreamingMedia does TV; The boys over at StreamingMedia have created SteamingMediaTV launching with two shows, Bandwidth Bastards, and Peer Review. (KlessBlog)

Google buys On2, maybe; Google intends to purchase On2 for $106.5 million whether shareholders like it or not.

And don’t forget to register for the Online Video Platform Summit at StreamingMedia West this year in November. See you there.

Embrace OV!

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CDNs & Online Video Platforms

August 4th, 2009

OVCDNPPThere’s been a lot of talk lately about online video platform providers looking to Akamai for CDN services. Brightcove’s been using them for a while now, Ooyala went against their own grain and decided to partner with them pseudo-exclusively, VMIX, Kit Digital, Multicast, and now Delve Networks (I guess they weren’t happy with EdgeCast – partnered in 2008). What’s the big deal here? Why is this such exciting news? So Akamai realized that the CDN space is becoming commoditized and decided to lower their once astronomical rates to play within the Small Medium Enterprise space. OK, now what?

It seems all these partnerships are only stalling the inevitable, convergence. BitGravity got into the Platform game several months back announcing OV APIs while Platform Providers like Ooyala and thePlatform have been touting their CDN services. With over 80 online video platforms and more than 40 CDNs, how long do you think it will take for either M&A conversations to get real or for incestuous relations to fire up?

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