Posts Tagged ‘Online Video’

Lighting for Online Videos: Try not to burn down the house – Shooting Online Video Part 7

July 19th, 2010

There’s a reason that Sandra Bullock said she always befriends the lighting crew when she starts a movie in her Oscar acceptance speech and it’s because good lighting makes all the difference. Bad lighting can completely change the mood of the video you’re shooting. Lighting is really an art form. The good news is that if you have any kind of photography background lighting might come a bit easier to you. If not, you’re going to have to work at it.  Before you can become Sandra Bullock’s BFF on the set, there are a few essentials you need to know about lighting.

Lights can use a lot of power and depending on where you are shooting that can be a problem. When I first got into lighting I went to a video/photo store to get started. I found a sales assistant to help me and started asking questions.

“I’m shooting video and I need to get some lights. I’m not sure what kind.”

He asked, “Where are you shooting?”

My response, “In a house.”

He took me right by all the fancy lights you see on movie sets and straight to light bulbs in a box. I thought to myself, ‘this is soooo not going to work.’ He pulled a few lights (Westcott #0050 50 watt Daylight Balanced Fluorescent Lamps, and Eiko Photo Pro 30 Watt lamps) off the shelf for me and told me they should work fine.

Looking longingly at the fancy lights, I asked, “Really? Why not those lights over there. They seem better.”

His response, “Do you know anything about the wiring where you’re shooting?”

I shook my head ‘no.’ Come on’ I’m not an electrician.

He responded, “Those can fry your electrical system and burn down the house.”

That sounds bad. So I took the lights he recommended and asked about light stands.

He got me some stands and said something sort of surprising, “Next, you should go to Home Depot or a hardware store and get those silver clamp casings. It won’t cost a lot and it will work fine with these lights.”

I thought that sounds a little ghetto, but I was new to lighting and it was a minimal investment to get started. So, I took them, went to the hardware store got what he said, and started messing with the lights when I got home. Actually, turns out not so bad. Yet, still I wanted those crazy big lights. So I learned more and more about lights and now I know why the guy set me up with the ones I have.

First, those big fancy lights can get hot: I, mean, really hot. You should never touch them with your hands. You should use gloves when handling them. One reason is that they’re freaking hot. The next reason is that the oil from your fingers can actually ruin the bulbs. Second, the electricity in the house isn’t configured to support those huge lights and thus can overload a circuit. The other problem with the heat emitted is that the person those lights are focused on is going to start sweating – even start to think they’re getting a tan. I know, I’ve been under those lights a lot. They’re firecracker hot.

In short, most homes can support at least 15 amps. But you don’t see amps on light bulb boxes. Instead you see Watts and Volts. So to find out if you’re going to overload a circuit with your lights, try this equation: Amps = Watts/Volts. In my scenario I have a light that’s 50 Watts and 120 Volts. 50/120 = 0.41 – That’s well in the range of what a house will support. So circuits won’t blow, house won’t burn down. All is good in the world.

Before getting lights find out what your electrical system can support and then you’ll know what to buy. As for those tin covers, apparently they aren’t so ghetto after all. Just about every one I’ve met who does lighting has their own portable lighting kit and what do they have for the light bulb covers? Those tin covers. Why else are they so good to have? Well, they have clips on them so you can clip them to just about anything and you’ll be surprised how much this comes in handy.

Read all previous parts to this ongoing series, Shooting Online Video:

Part 6 – Camera Settings

Part 5 – Backgrounds

Part 4 – Lighting And Content

Part 3 – Picking A Camera

Part 2 – SD or HD

Part 1 – Just Do It!

Google Buzz

More M&A in Online Video – Snapfish Acquires Motionbox

July 12th, 2010

Today Motionbox announced to their members that their online video sharing technology has been acquired by Snapfish, the video and image sharing product of parent HP. As you will read in the announcement below, free Motionbox users, some 2+ million of them, are invited to sign up for a Snapfish account for a free 30 day trial and are offered a free 8″ x 11″ photo book if they decide to stay on. Existing members have until August 10 to download their video assets from Motionbox after which they will no longer be available.

Back in November of 2009 Motionbox released a paid version of their service in response to high customer demand for enhanced services. They were successful in converting over 300 customers to the $25 a month package which included 25 G’s of streaming and storage. According to Motionbox they are currently looking for a new home for these paid clients and will support a migration process to ensure they are taken care of and are in good hands.

Dear Motionbox member,

Very important news about your Motionbox account! We are pleased to announce that Snapfish by HP has acquired Motionbox Inc.’s video technology platform.

The Motionbox.com service will continue to operate through August 10, 2010. Until then, you’ll be able to log in to your Motionbox account to download videos you wish to save back to your computer. After August 10, 2010, you will not be able to download your videos from Motionbox.

As an industry-leading name in digital photo and video storage and sharing, Snapfish is trusted and preferred by over 90 million members in 22 countries. And, with the technology muscle of parent company HP, Snapfish is your reliable new home to upload, save, and savor your most memorable video moments.

As a Motionbox member, you can now try the Snapfish Home Video service for 30 days – FREE! Here’s all you need to do:

1. Click here to go to Snapfish.
2. Create your Snapfish account, or sign in if you’re already a member.
3. Start enjoying your 30-day free trial today (upon your first video upload).


And, if you are new to Snapfish, we’re eager to introduce you to our additional products and services and offer you a FREE 8″ x 11″ Custom Cover Photo book (a $29.99 value) when you create your new account. Act fast, though – this welcome offer expires July 31, 2010.

We look forward to seeing you at Snapfish, your new home for all your memorable moments.

Cheers!
Snapfish by HP

Motionbox recently lost a very high profile customer, Shutterfly to a yet-to-be-announced competitor in the OVP space. Keep an eye out for that announcement in coming months.

UPDATE: The OVP now powering Shutterfly video is Sorenson Media.

Google Buzz

Panda Stream Putting Their Stamp on Online Video

July 8th, 2010

We recently had the opportunity to catch up with Panda Stream co-founder, Damien Tanner to learn more about their newly launched paid, cloud encoding solution and where they’re heading in the future. The new service, built on AWS, enters into an increasingly popular space with the likes of Encoding.com, Hey! Watch, mPoint, and others offering on-the-fly, simple encoding solutions in the could for businesses of all shapes and sizes. Panda launched an open source version of the service back in early 2008 (pandastream.org) helping people to easily add user video uploading and streaming into their applications. As they watched demand and the space grow they quickly realized that they needed to further develop their one-click solution into something that could meet large scale demand, hence the birth of Panda.

VidCompare: Tell us about the new Panda Stream service.

Damien: At its heart Panda Stream is a highly scalable cloud based video encoding service. Our technology started its life over two years ago as an open source offering which helped people get video encoding systems setup and running on Amazon’s EC2 infrastructure. As we developed the platform we realised that many people would benefit from a completely managed solution, which has brought us to where we are today.

VidCompare: Does the service focus primarily on encoding in the cloud or are you also offering other online video services?

Damien: Early on we made a decision to offer one thing, and do it well. We chose encoding as it’s such a fundamental part of the video ecosystem. Looking at what was already on offer, we felt that although many services provided simple solutions for video publishers, none fully addressed the need for a powerful, configurable encoding system which is cost effect for large volumes.

Although we’ve started by tackling the encoding side of things, this is only the start. Currently we are hard at work on several new features and additional products including a video manager and HTML5 video player.

VidCompare: What does the new service offer that is unique to other services today?

Damien: A big differentiator for us is the cost per video when dealing with a large volume of media. Instead of charging our customers per video, we offer plans which allow you to process an unlimited number of videos for a predictable monthly fee. This type of pricing is particularly well suited to social networks, creative agencies and anyone else who is processing a large number videos per month.

The platform is driven by our elegant REST API and offers a many encoding options. We can encode to and from a huge number of formats. But there are also are handy presets which allow you to add new output formats with only a few clicks. This means the platform is very easy to get started with, but as your requirements change you’ll find that the system is incredibly flexible and powerful.

A great example of this is the iPhone and iPad adaptive HTTP streaming presets we launched last week. With one click you can have all of your videos encoded to five different qualities and packaged to stream to Apple devices. If want to tweak something though, you can dive in and modify every single H.264 encoding parameter.

VidCompare: Panda appears to be a workflow management service allowing customers to utilize certain aspects of your services within their preexisting systems.

Damien: Correct, we started with the API, so the service is very well suited to integrating into existing web applications. Adding in the Panda video uploader plugin doesn’t take long. Once it’s in your users can upload video from within your web application, but the video uploads are in fact sent directly to Panda behind the scenes. This means you don’t have to worry about handling large file uploads. The API stays out of the way of your users, but lets you easily create a seamless video uploading and streaming experience for them.

VidCompare: What’s next for Panda?

Damien: We’re certainly keeping our finger on the pulse and always look for places to make improvements. For example when Google announced the new WebM format, we jumped into action and deployed support within a day!

There are a lot of exciting things in the pipeline. Right now we’re hard at work on a new video manager. We have a little something special up our sleeve for that. It’s going to cater for video publishers as well as people with a large number of assets to manage. Our aim is to help people and companies move their video data into the cloud and have it accessible in any format from anywhere.

We will also be doing more in the HTML5 video space with a player in the works to kick things off.

Finally, we’ve been working with the Ruby hosting platform Heroku (http://heroku.com/) to develop a Panda addon. It’s currently in private beta but will be available to everyone very soon!

Google Buzz

Money Still Pouring into Online Video

July 6th, 2010

I love when Will Richmond at VideoNuze does his quarterly Online Video investment roundups where he gives a brief synopsis of the state of OV investment for the quarter and lists out the companies and how much they raised. It’s fantastic to see the money continue to pour into our sector and encouraging to note that technology is at the forefront as it signifies that we’re still innovating and trying to make OV related products and services stronger.

What’s most interesting about this past quarter’s investments is how little was actually raised by Online Video Platforms. In fact only one, Brightcove, raised incremental funds recently to the tune of $12 million for what was thought to be for small acquisitions though we have not seen any roll-ups yet. But my guess is we will, soon. Kit Digital can’t be the only OVP out there with an acquisition strategy and we’re already seeing/hearing of OVPs whom are looking for further financing and struggling to find it.

Is the “traditional” OVP, offering only the big 5 (ingest, encode, store, manage, playback) going the way of The Feedroom? If they don’t specialize and address a real pain-point then my guess is yes, without a doubt, there will be more M&A in the near future (broken record). What are your thoughts; will we see more specialization in the space, a move towards a DIY workflow method a la Unicorn Media, Twistage, and EOS, or something else altogether?

Google Buzz

Move Networks on the Move

June 30th, 2010

There’s a lot of talk this morning about recent activities over at Move Networks, an early leader in IP video delivery. It seems they’ve laid off the entire staff as mentioned by Will Richmond at VideoNuze leaving only the CFO holding the bag, or what’s left of it. And Ryan Lawler at NewTeeVee pointed out an interesting Tweet by Move this morning suggesting they’re looking for a buyout worth $150 million. We removed Move from the VidCompare directory several months ago when they hired Roxanne Austin and changed their business model, moving further from providing online video platform services.

It’s unfortunate to see another online video business go the way of Veoh, and SesameVault but it’s as we all predicted for this and next year. We’ll definitely see more M&A activity in the OVP space this year and even a few more shutterings but that’s not to say the sector is hurting, not by a long shot. Again, it’s specialization that will keep the big “C” (commodotization) from creeping up on us. Recent announcements from Ooyala with their focus on monetization and analytics, advanced analytics from VMIX, and new technologies from Unicorn Media’s workflow solutions all point to a move towards finding a niche, a need, a purpose.

I don’t think we’ve seen the last of Move, as we haven’t yet of Veoh (recent Tweet: Hey everyone, it’s been a while. But Veoh is coming back in a big way. We can’t wait for you all to see what we have in store.). My guess is they kept CFO, Jamie Harper in place to recap the company in an attempt to hang on long enough to find a buyer.

Google Buzz

FACT, Crucial Video Camera Settings – Shooting Online Video Part 6

June 30th, 2010

Cameras come with pretty thick manuals and few people dare to read them, though they are often packed with great information. That said, there are a few features on your camera that you should get to know and get in the routine of checking before you start shooting. Just think of the word FACT.

F – Focus
A – Aperture
C – Color
T – Temperature

Focus is crucial or your video will come out blurry. If you’re camera has an auto focus feature, you might want to use that. However, it will probably take a minute for everything to come into focus so be patient. If you’re camera has zoom, you’ll need to make sure it’s not in zoom to accurately put something in focus. Once the subject is in focus, you can zoom in or out as much as you want. The focus will not be affected.

Aperture deals with the amount of light bouncing off a subject and the amount of light coming into the camera. Essentially, it’s how you make an image lighter or brighter. Though you can adjust for this in some editing programs, it’s always better to have the best quality video first instead of relying on fixing it later.  If you don’t know how to adjust this, read the manual. Using the automatic setting for this feature isn’t always the best idea since the camera may not be adjusting the brightness for the area you care about. This can also be referred to as IRIS or Exposure on your camera’s settings.

Color Temperature can be adjusted by setting the white balance. Color temperature is often skewed by surrounding light, so it’s important to set it once you’ve set up the lights. There are three light options: sunlight, which is cool; Tungsten light, which creates a warmer hue; and Fluorescent, which tends to be more green. You can often adjust these in the camera as well and you’ll want to pick the lights that correspond to the type of lights you’re using. These lighting terms will become more important as you pick the lights you’ll be using to shoot video. As noted, to adjust for Color Temperature you’ll need to set the white balance. Some cameras do a good job at this, but it’s perfectly easy to set yourself. You’ll need to check your camera’s manual to see how it works on your individual camera, but essentially all you need to do it is to select the setting, hold up a white piece of paper and let the camera do the rest.

Like I said, cameras have tons of features and the more you use your camera and read the manual the more you’ll be able to do with it, but in the meantime if you set you these features on your camera before shooting you’ll get pretty decent results. It’s a FACT.

Read all previous parts to this ongoing series, Shooting Online Video:

Part 5 – Backgrounds

Part 4 – Lighting And Content

Part 3 – Picking A Camera

Part 2 – SD or HD

Part 1 – Just Do It!

Google Buzz

Ooyala All About Analytics

June 21st, 2010

Last week Online Video Platform (OVP) Ooyala announced a new and improved analytics platform offering over 500 new analytics reports to its customers including local geotargeted reporting, page-level reports, and social networking sharing data. The enhancements come just months after their move to Cassandra, a highly scalable back end architecture.

We got a tour of the new product which has an elegant UI allowing even novice users to understand. The tools are very robust showing usage data at the city-level allowing customers to glean targeting information to enhance advertising campaigns. They also offer page-level reporting by domain showing publishers how videos perform across various pages of a particular web site. All of these new tools play into Ooyala’s plans of building the online video world’s most robust advertising and analytics solution helping publishers generate the most revenue possible from their video content.

Ooyala is on a technology warpath developing new services left and right. They plan to launch a new Business Intelligence offering in Q3 further enabling them to be the all-in-one source for monetizing online video. To learn more about their new analytics offering read their press release here.

Google Buzz

Brightcove and Long Tail Video get Pay Per View Micropayments via Invideous

June 9th, 2010

Online Video eCommerce is quickly ramping to become a very real and easy option for revenue generation in online video. London based Invideous, parent company Swiffen founded in 2008, recently closed a six-figure round of funding and is announcing an impressive customer list starting with Brightcove and Long Tail Video (Bits On The Run). The service offers publishers the option to charge per view for content via micropayments built directly into the video player which, according to Invideous, takes only 10 minutes to integrate. They offer subscription or pay per view via credit card or SMS with clear and easy to use menus (screen caps below). According to Jack Thorogood, co-founder and Commercial Director, larger publishers can co-brand within the video with a favicon, or logo. And they are also set to roll out two new customers at the end of the month, Kaltura and VMIX.



The Invideous service is very stratighforward which may encourage further adoption of the pay for play model but there have been others in the past that have tried with lackluster results including YouTube, and http://www.vidcompare.com/video-provider-detail.php?id=19although not entirely the same solutions. For example, YouTube tried a pay per download model charging a “personal license fee” and Ooyala’s offering is available in their Backlot allowing viewers to pay for a limited number of shows via an Ooyala branded PayPal account.

There are other interesting OV eComm solutions out there like SundaySky who offer eCommerce websites a service that will take images and product information and mash them into a product video that will dynamically update as the product does. So if specs on a particular camera change, so will the SundaySky video that is associated with it. Pretty slick.

As these services emerge making the monetization of online video easier we are still years out from a unified, standard, and widely accepted means by which to generate revenue from video. Until then, keep monetizing your highly valuable and already monetized web pages with video by syndicating your videos driving traffic back to your site,  increasing engagement, and extending reach.

Google Buzz

Backgrounds – Shooting Online Video Part 5

June 2nd, 2010

Background shots in a video are important and a crucial feature that can be overlooked when starting to shoot video. Whether you’re shooting in a studio, a conference room, or at an off-site location consider what people will be behind the subject. It seems kind of silly to think about when really what you’re thinking about are the shots you need. Yet, in reality a background is what helps highlight the subject and can easily add interest to a video. That said, don’t feel like you need to spend a ton of time on picking a background – especially when you’re shooting on the road. Although, if you’re going to be creating a studio then spend a little bit of time on it and feel free to play around with different backgrounds. Here are a few things to consider when creating a background for online video:

  1. If there’s something in the surroundings that talks to what the video is going to be about, try to incorporate that. For example, what if you’re interviewing an award-winning director. Try to get some of the rewards in the background placed subtly on bookshelves or on a fireplace mantle that would still be in the shot. This adds a bit of interest to the video and reminds people of the credentials of the person being interviewed without you having to dedicate a lot of video time to it.
  2. Try to stay away from white. First, white is not exciting to look at. Think about it. Put something in front of a white background and it’s just not that interesting. Of course, if you’re doing a product photo you definitely want to do that, but this is not a product picture. This is a video. It should have interest. If that’s not enough, lighting white backgrounds isn’t the easiest thing in the world and you could be dealing with a lot of shadows looming in the background. Don’t get me wrong shadows aren’t necessarily a bad thing, but they’re definitely something you want to control in a shot and not the other way around.
  3. Creating a studio to shoot your online videos? Definitely spend the time experimenting with backgrounds. Consider what you want to see in every video since this is a good way to create consistency. Is it a company name? Is it worth getting a banner made or will that be something you add during editing? What is the mood/feeling you’re trying to convey in your video?  Think about how a background can contribute to that.
  4. Green screens. Yay or Nay? By this point you might have heard of green screens or even taken the tour at Universal Studios as a child that shows you how ET was able to fly through the air. Green screens essentially let you shoot something and fill in the background later. That’s cool, right? Could serve all your background problems, right? Not so fast. You also need a lot of space to use them effectively. For example, you’ll need to make sure you have at least 6 feet between the subject being shot and the green screen behind them. Not everyone has that much space available. Besides that this is video for online, not some Hollywood blockbuster.

Here’s the magic sauce about backgrounds: They can change. Don’t be afraid to try out a few different options. Do your best not to make them too busy since that can distract from the “star” of your video, but don’t be afraid to move things around – especially if you’re shooting on location.

Read all previous parts to this ongoing series, Shooting Online Video:

Part 4 – Lighting And Content

Part 3 – Picking A Camera

Part 2 – SD or HD

Part 1 – Just Do It!

Google Buzz

Lighting and Content – Shooting Online Video Part 4

May 27th, 2010

Now you have your camera. You’re going to need lights, backdrop and something to shoot. That sounds like a lot more to do, but the good news is that it doesn’t all have to be done in one day. Lighting, in fact, is a work in progress and believe me, you’ll make plenty of changes. There will be tons of posts coming up about lighting. Also, depending on what you plan on shooting for your online video can change lighting options. For example, did you know that there are lighting professionals that specialize in food and beyond that there are lighting professionals that specialize in shooting chocolate. By the way, you can’t shoot chocolate since the lights will melt the chocolate so you need a chocolate model. See what I mean about lighting?

Let’s start with the content of your online video. First, think about what you’re shooting. Is it a product/service? Is it a person giving a demo of a product/service? Is it a presentation? Is it an off-site shoot (meaning you’ll be going to another place to shoot video)? Will you generally always be shooting in the same area? These are all things to consider when deciding how and where to shoot a video.

Regardless of what you’re shooting or where you’re shooting, you’ll need a game plan and that usually comes in the form of an outline. Start by making a list of all the things you want to address in your online video and then prioritize them. You may not be able to get all the points you want to make in one video and that’s ok. That just means if those issues are important you can make another video. This will also help you better organize a video.

Once you know what you want to get across in the video, here’s a good rule of thumb for organizing it:

  1. Tell them what you’re going to be telling them
  2. Tell them
  3. Then tell them what you told them

Sounds redundant, right? It actually is a little, but by “telling them what you’re going to tell them” they know immediately if they want to watch the video. They’ll also appreciate the honesty upfront and are likely to come back to see other videos that do interest them. “Tell them” is really the meat of the story and what people want to see. Finally, “Tell them what you told them” is a quick wrap up and a great way to get any brand messaging across. Also, this is a good time to include any calls to action. Maybe visit a web site, make a call, or ask them to leave a comment if that feature is available on your site.

When you get your outline finished, it’s time to think about the best way to convey this information visually. Remember, people are watching a video online because they want to see something better or they don’t necessarily have the time to read about it. Take each of the points in your list and create an outline that includes the best way to demonstrate what you’re trying to get across. This will help you create a shot list and ultimately will help you when you’re editing the video.

I know, it’s a lot to take in, but a little organization and forethought can go a long way in saving time and money when shooting a video.

Read all previous parts to this ongoing series, Shooting Online Video:

Part 3 – Picking A Camera

Part 2 – SD or HD

Part 1 – Just Do It!

Google Buzz