An Interview with Hareesh Vazhaparampil of Mixmoov
By Paul Ritter, Special Contributor to VidCompare
With the Brightcove PLAY event happening this week in Boston, it’s a great time to take a look at the world of video in the cloud and to speak with one of the up and comers in the marketplace. With so many different types of applications and technologies moving to the cloud to take advantage of efficiencies, cost savings and scalability that can be gained, it’s been clear for a while that many aspects of video publishing, hosting and delivery are key areas that are benefiting from cloud technology. Corporate spending on hosted services for video solutions has been on the rise for several years, and is expected to increase steadily through 2015, based on research published by Interactive Media Strategies. Hosted services for business video related technologies and solutions will account for almost $700 million in annual spending in the corporate sector by 2015, according to the market forecast by IMS developed earlier this year.
In the past 12 months or so, technologies that enable video editing in the cloud have begun to gain ground as a component of the hosted services or software-as-a-service (SaaS) marketplace. Some of these solutions are geared primarily toward consumer applications, such as WeVideo (see link) and YouTube’s video editor. Other solutions such as Animoto, and Stupeflix are increasingly targeting the business sector as well as the consumer market. Mixmoov, a provider of online video editing technology that’s based in France, takes a B2B approach for reaching new customers. Mixmoov is a Brightcove partner that is one of many key players in the online video ecosystem that is making the pilgrimage to Boston for the must-attend event in the world of video in the cloud.