Last week Online Video Platform (OVP) Ooyala announced a new and improved analytics platform offering over 500 new analytics reports to its customers including local geotargeted reporting, page-level reports, and social networking sharing data. The enhancements come just months after their move to Cassandra, a highly scalable back end architecture.
We got a tour of the new product which has an elegant UI allowing even novice users to understand. The tools are very robust showing usage data at the city-level allowing customers to glean targeting information to enhance advertising campaigns. They also offer page-level reporting by domain showing publishers how videos perform across various pages of a particular web site. All of these new tools play into Ooyala’s plans of building the online video world’s most robust advertising and analytics solution helping publishers generate the most revenue possible from their video content.
Ooyala is on a technology warpath developing new services left and right. They plan to launch a new Business Intelligence offering in Q3 further enabling them to be the all-in-one source for monetizing online video. To learn more about their new analytics offering read their press release here.
Today VMIX announced that they’ve replaced long-time CEO Mike Glickenhaus, with new to Online Video, Patrick Burns. On the surface, the hiring of Burns to 
I’ve culled together a short-list of success factors we’ve seen in the Online Video Platform space so far in 2009. Be it funding rounds, acquisitions, or product launches…these efforts stand out to me this year:
