Posts Tagged ‘analytics’

Online Video Platform YouReview – Limelight Networks (Delve)

August 1st, 2011

By special guest blogger, Charlie Davis. This post originally ran on his blog.

In 2010, Limelight acquired Delve Networks, and with that acquisition came an OVP (now known as their LVP – Limelight Video Platform) whose content manager platform has been described as, “Apple in front, and Google under the hood.”  As I mentioned in my earlier post when covering Streaming Media East, Limelight was certainly one of the sexier, more colorful exhibits because of its flashy platform.  I wasted no time speaking with a Solutions Engineer and we got into talking about Delve, some of its 100+ customers, and how it has kept most of its personality since the $10 million acquisition last summer.

Such an acquisition is a natural fit for a Content Delivery Network such as Limelight, however they still continue to offer Akamai as an alternative CDN provider for their existing customers (couldn’t find out if new customers have Akamai as an option).  They offer many of the standard OVP options like on-demand and live-streaming (though live-streaming is not available for all accounts and needs to be enabled by contacting Limelight), metadata management, customized players, and playlists (also called Channels).  And, like many of their OVP competitors, Limelight offers a 30-day trial of their platform that will give you access to upload, publish, and analyze the results of your video content.  The following is another OVP overview based on the vendor’s 30-day trial.

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Ooyala All About Analytics

June 21st, 2010

Last week Online Video Platform (OVP) Ooyala announced a new and improved analytics platform offering over 500 new analytics reports to its customers including local geotargeted reporting, page-level reports, and social networking sharing data. The enhancements come just months after their move to Cassandra, a highly scalable back end architecture.

We got a tour of the new product which has an elegant UI allowing even novice users to understand. The tools are very robust showing usage data at the city-level allowing customers to glean targeting information to enhance advertising campaigns. They also offer page-level reporting by domain showing publishers how videos perform across various pages of a particular web site. All of these new tools play into Ooyala’s plans of building the online video world’s most robust advertising and analytics solution helping publishers generate the most revenue possible from their video content.

Ooyala is on a technology warpath developing new services left and right. They plan to launch a new Business Intelligence offering in Q3 further enabling them to be the all-in-one source for monetizing online video. To learn more about their new analytics offering read their press release here.