Sorenson Media, a company with well established roots in the online video space, reaching back to 1998 with their Quicktime 3 video codec, announced at StreamingMedia East two days ago that they’ve developed and launched version 2 of their Online Video Platform (OVP) targeting the large enterprise space. With new features ranging from multiple account provisioning, to high definition (HD) encoding Sorenson claims that their new platform stands up to any OVP on the market today including Brightcove. The new features are not aimed just at larger businesses though, in fact each package of Sorenson 360 comes equally loaded with every feature and is priced as low as $99 per month with pay-as-you-go fees based on overages. We had a chance to ask Peter Csathy, CEO of Sorenson to ask him just a few questions about the new product.
VidCompare: What was the motivation behind an enterprise solution? Were prospects asking for these services?Peter: Yes; Customer demand over the past year for Sorenson 360 has been great. We’ve been asked to provide the same types of ease-of-use to Enterprises managing many video assets that we’ve been providing to SMBs over the past year. It’s led to a number of significant changes in the Sorenson 360 approach to managing video content— most notably the addition of intuitive group functionality, the auto-generation of video playlists and the complete customization of your Flash video player. The heart of Sorenson 360— the content management system—is faster and more responsive than before and our goal is to deliver a fantastic user experience both for the audience watching videos, as well as the users of Sorenson 360.VidCompare: Are the new enterprise features included in every/all package offering to any size customer?Peter: Yes; Our default offering is uniquely positioned to deliver value to businesses of all sizes. We have a number of modules that are licensed separately, including Sorenson SquishNet, Sorenson Squeeze and Sorenson Squish.VidCompare: Is SquishNet “YouTube in a box” a similar service to the one Ooyala recently launched and to the services Magnify.net offers with regards to video curation?Peter: No— Sorenson SquishNet delivers the ability to re-create YouTube functionality for customers who want complete control over UGC video projects or campaigns— providing a rich end-to-end experience. It is not— in the others’ case— a way to download the videos currently on YouTube.VidCompare: Is the new pricing model based on a flat fee plus pay-as-you go services after a certain allotment or strictly payment only on usage?Peter: It is pay-as-you-go beyond our standard allotment. Our pricing plans start at $99 mo.
Sorenson is offering a free trial of their new service which I encourage people to try. It has an easy to use and clean UI offering drag and drop playlist creation along with one-click video approval and monetization solutions.
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