I’m happy to introduce VidCompare, a new web service that is designed to be your business decision tool for searching and comparing online video platforms. It should be said upfront with full disclosure that VidCompare is the brainchild of Kris Drey, VP of prodcut marketing at Fliqz, an Emeryville, California-based online video platform (OVP). So why would an OVP executive launch a company that compares other OVPs, isn’t that a conflict of interest? I asked Kris that very question in a featured interview about why he launched VidCompare, how will the site will work and what’s the overall goal of VidCompare. Kris believes that the current methodology of searching for an OVP through Google is broken and that the industry needed a better way for consumers to find the right services and platform for their online video products.
VidCompare at its core is a marketplace for educating users, driving high quality leads and a community of online video platforms. While the site is based on search and discovery — with the goal to promote the network layer stack that has the most direct contact with the content creators of the millions of video web sites, which by 2013 will account for over 91% of global consumer traffic according to Cisco — VidCompare brings together the OVP market into a community and every company that’s included in VidCompare’s growing database will be given private access to update and promote their profiles.
OVPs are becoming more focused on a wide array of capabilities from content management, encoding, advertising, syndication and monetization. But for the customer who may be new to online video it can be confusing to decide what components they need and what’s the added value that OVPs bring.
As the market further expands and more choices become available, education will be key for online media consumers to make strategic buying decisions. VidCompare can help with the necessary tools to search, compare and make an educated purchase.
About the author
Larry Kless is President and Founder of Online Video Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. Larry is a 20 year veteran of the enterprise video space and award-winning producer of corporate and educational videos. His background is in fine arts and he’s a long-time member of Canyon Cinema, Inc. and Filmmakers’ Coop. He writes a personal blog and is a contributor on Vator News and ReelSEO focusing on streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. He recently was named a 2009 Streaming Media All-Star by StreamingMedia.com, an annual team of the most innovative, influential, and important players in the online video arena and also Co-Chair of the Online Video Platform Summit, a featured event the 2009 Streaming Media West Conference and Exhibition.
Where it is said that video sites by 2013 will account for over 91% of global consumer traffic, of course that refers to amount of bandwidth, rather than amount of visitors. But i certainly accept the HUGE importance of video marketing online, which is ONLY going to getting bigger as countries develop their broadband infrastructures, and people get more internet video-savvy. It is a great industry to be in right now!
Thanks for your comment Claude. Yes, the figure cited by Cisco is that 91% of global internet traffic will be video by 2013. Now in 2010, we’ll see more and more companies and OVP providers build business models that span across both the web and mobile delivery. It really is a great time to be in the industry.
Larry Kless´s last blog ..Boxee Beta and Boxee Box Debut at CES 2010, NewTeeVee Live Interview with Avner Ronen
Kris is absolutely right. I’ve been looking for a pay-per-stream cms solution for weeks on google and only after I found video compare did I find any solutions at all. Thanks for the resource!
Michael
Thanks Michael, glad the site is working for you…very nice to hear.
- Kris