In the Twit-age, “mass” and “communication” has been amplified by significant orders of magnitude. Being that as it may, we’re all slaves to mass media, and if “new media” is being thrown into our faces in current proportions, it is but natural that we fall prey to rumor-mongering at a far greater rate than ever before.

And THAT is a huge problem by way of inefficiency. It’s almost paradoxical to the attention-deficient mass-conomy that is being created. On the one hand, we have so little time for each snippet of information, and on the other, we have billions of new snippets to parse through.

And what of Br-oogle..? I suppose I’ll hold back judgment until I actually see it happen- it’s a lot fun-ner and easier to form opinions after the fact!