Obviously VidCompare is a site about online video, yet we have none of our own video content on the web site. Well, today we eat our own dog food and present you with our first video. Admittedly, it’s a bit cheesy with my used car salesman slant but, it’s a promo video for the business and we wanted to help our users better understand the goals of the site as well as to illustrate how effective video can be to get a message across.
For those of you who don’t have your own content yet, this was a very simple effort. It started with a conversation with video production company, TurnHere. Within a day they gathered my information; company details, goals for video, location, etc. and had me hooked up with one of their video producers who was local to my area. They have a far reaching directory of producers so it was easy for me to meet with them and get started on our video shoot.
The producer reached out to me via email to set up the meeting, then off we went to the local Starbucks to shoot. My producer could not have been more helpful, a true professional. He guided me through the process, queued me, and offered guidance with key speaking points. We didn’t write a script or agonize over content, we simply let if flow. These producers are so well versed that they know how to guide you through the process in one fell swoop. He even shot me navigating through the site describing key elements which he then translated into a screen capture which was edited into the video with my voice-over.
Within an hour and a half we were done. Two days later I received an email informing me that my video was ready. I was given a unique URL to view and comment on my video. The viewing admin was clean and easy to use. After watching my video I submitted only a few minor comments asking to make some adjustments and again, within a day the changes were made and I was able to review my video again.
Once I was happy with the results, I simply clicked the “Accept” button and boom, the next day an embed code was delivered to my inbox and the video was syndicated out to YouTube, DailyMotion, Yahoo!, and MySpace.
Once you’ve got your video content be sure to optimize it for the Web. There are plenty of resources out there to assist you with video SEO.
So if you’re one of the many businesses out there scratching your head, wondering where and how to get started you can rest assured that the process of developing video content is quite simple. Trust me, it’s tougher to make the leap than to complete the process. Dive in, the water’s fine.
that was a succinctly sweet first video!
congrats, Kris!