Guest post by Geoff Talbot
In November 2012 President Obama was re-elected to serve another term in office. Now, the 57th Presidential Inauguration is just around the corner taking place on Monday, January 20, 2013. What we’ve learned from the race to be President is that the video camera tells no lies. In this century, you can’t have a face for radio and expect to be the president of “The United States of America.” How you look and how you communicate on camera is crucial to your chances if you want to get elected.
Your performance on video matters more than ever. One slip-up, one major indiscretion and your run for the oval office could be halted in its tracks. Social media allows your video mishap to go viral, your slip-up can be shared and spread around the world in a matter of minutes.
You can be certain that both candidates received hours of coaching on how to look and sound presidential. The votes came in re-electing President Obama. In case you ever want to run for president or any office, here are seven tips we uncovered by watching the candidates run for office on how to act like a serious candidate on video.
7 TIPS ON HOW TO ACT LIKE A PRESIDENT ON VIDEO
1. Don’t assume that you are ever not on video.
In today’s high-tech world with video cameras on most cell phones and people shooting video of news as it happens and posting it to citizen journalism sites, it’s a mistake to ever consider a conversation “off the record.” What you say in private has the potential to destroy you in public, so being consistent with your speech and your values is critical.
Mitt Romney discovered the importance of this with his 47% statement, which he made behind apparently, closed doors to a group of investors.