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Veeple Rolling Out Value-Add Service, Interactive API

October 14th, 2009

Following a spattering of news and announcements in the Online Video Platform space, Veeple will soon be rolling out a new value-added service that not only benefits users of their platform but also those of other OVPs. In early November, Veeple will introduce interPlay, an interactive API allowing users to add interactive capabilities to their existing video player, no matter which platform they are using. The service will allow for video viewers to interact and engage with the video via a series of overlays including images, Flash animations, PDFs, Word and PowerPoint documents. Viewers will be able to click links and download documents directly from the video itself, during playback.

The first iteration of the service will come in the form of an API but will soon have a web-based system according Veeple CEO, Scott Broomfield. The API will also provide viewing and interaction analytics including engagement rates, video views over time span, engagement over time span and several others.

veeple api

The new product offering comes at a critical time as OVPs struggle to differentiate themselves from the pack, following recent similar announcements by other platform providers. Look for more from Veeple in the coming months and stay tuned into VidCompare for a video Q&A with Scott covering his reasoning behind the new product, what it means to the company and to the competitive landscape.

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Green Flowing in OV, Ooyala Gets Funding

October 13th, 2009

ooyalaFinally, some good news in the wide world of Online Video. Enterprise video publishing platform, Ooyala has secured another round of funding in a rather hostile VC environment. Coming off a quarter where only 17 of the total US VC firms were able to raise money themselves, Ooyala convinced Rembrandt Ventures as well as their previous investors to pony up a whopping $10MM C-round to be used to further product development and to expand over seas.

The timing couldn’t be better, recent announcements of fire sales, Kit Digital acquired The Feedroom for pennies on the dollar, and business model changes, PermissionTV renames to VisibleGains, suggest that times are tough for OVPs. But Ooyala shines a light on what’s good in our world ensuring that indeed there is still money to be had and business to be done in OV.

Ooyala is coming off of string of announcements including new product lines with Live Streaming, and the hiring of a new high-profile CEO, Jay Fulcher formerly of Agile Software. Let’s hope they can do some good with this injection of cash and further increase the value of the space.

Congrats Ooyala team.

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Posted in Online Video Platform Providers, Online Video Platform Space, Platform Provider Announcements

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vzaar to Release New Advanced Player Settings

August 7th, 2009

vzaar

The folks over at vzaar, a London-based online video platform provider with a specialty for adding video effortlessly to eBay, on Monday will announce the release of new Advanced Player Settings. According to Jamie at vzaar,  ”the new services will allow businesses who want to quickly and easily stream video on their website to now enjoy the following features:

- High Definition video

- Customisable Video Player Borders

- Customisable Video Player Branding

- Auto Play feature

Here’s the full press release:

vzaar Goes High Definition With A Host of Advanced Video Player Settings

Online video hosting service vzaar goes HD with a host of Advanced Video Player Settings. These include complete player customisation from player’s sizes and colours to adding text and links in the player.

Online video hosting outfit, vzaar, with head quarters in London, today announce the move to HD and a host of Advanced Video Player settings. vzaar now offers their customers the opportunity to fully customise their online video quality and their flash video players.

For the past three years vzaar has provided online businesses with a video hosting service and this month celebrate their 10,000th customer with a raft of new custom tools including support for High Definition (HD) video.

“The marketing team came to me with a list of controls, settings and parameters customers wanted.” says, Mauricio Rocha, vzaar’s Lead Designer. “For advanced video control we included player sizes (including HD), video and audio quality settings. Advanced video control features allow customers to make the most of their video assets. For branding we included player colours schemes, border on/off and a player overlay text with web link so you can direct users to a webpage of your choice. Branding features make the player integrate to your site beautifully. For example, if your overall website colour is blue, pick the blue player colour scheme”

vzaar is swiftly establishing themselves as a leading online video for commerce solution due to its “simple and easy” approach, enabling users to add video to their website in an unbranded player free from third party ads.

“Customers, have opted for our service because it’s easy; simple as that.” says vzaar co-founder Ian J Snead, “Today’s online businesses need efficiency and our online video hosting platform offers quality and value. As of today our customers can now take greater control of their online video strategies.”

vzaar offers its service to all online business via its website or via a set of REST based API’s for customers with large video hosting and distribution requirements.

About vzaar:
vzaar, founded in 2007, offers a premium online video hosting service for ecommerce websites.

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