This is a guest post written by Alex Polonsky, car enthusiast and the developer of VidCompare.com
Traditional television advertising is still the dominant way to get your message across when trying to sell a car. Automotive manufactures are relentless in trying to capture as much air time as possible. The grand meccah of tv advertising would be during the Super Bowl, where manufactures give it their all to capture the attention of about 70 million viewers. While this sounds like a lot, their lasting impact might be low. The Super Bowl commercial only lasts about 30 seconds, and is usually only seen once or twice. Manufactures have now started to release their Super Bowl commercials a few weeks early online, to gain viral support. By hosting their commercials as online videos, they can reach an audience for weeks or months as opposed to just a day or two. Some commercials like this Volkswagen commercial has almost 50,000,000 views!
» More: Online Video a Big Factor in Auto and Parts Sales for the Super Bowl
In our third annual OVP Predictions piece we look back on the online video space from a general practitioner’s view (mine) and ahead from a leader’s view (the OVP founders, CEOs, VPs, etc.). It’s been another amazing year filled with record breaking events, ups and downs, foundings and shutterings (neither of which are words) and the addition of 10+ new OVPs. It’s a crowded space indeed, a theme you will see often in the words below. Over the years at VidCompare we’ve watched over 100 platforms ebb and flow with the threat of commoditization while roughly 15 OVPs were acquired or rolled-up into other OVPs, and 13 shut their doors. All this while video viewership continued at a breakneck pace. 
As an online marketer by profession I’ve come to know and appreciate 
