Archive for the ‘Online Video Platform Space’ Category

Video Interviews with Online Video Leaders and CEOs

August 22nd, 2012

Many of our readers know of Larry Kless from his website and from OnlineVideoPlublishing not to mention from countless industry events he attends, hosts, and organizes. Larry is a tireless Online Video purveyor who interviews and films everyone in the space ranging from VPs of video ad nets to CEOs of OVPs. Below is a playlist of several of his video interviews of said industry pundits for your viewing pleasure. Enjoy and check out Larry’s sites (links above) when you can.

Interviews with Online Video Leaders Series:

Cloud-Based Video Editing Solutions and Increased Corporate Spending on Hosted Services

June 25th, 2012

An Interview with Hareesh Vazhaparampil of Mixmoov

 

By Paul Ritter, Special Contributor to VidCompare

 

With the Brightcove PLAY event happening this week in Boston, it’s a great time to take a look at the world of video in the cloud and to speak with one of the up and comers in the marketplace. With so many different types of applications and technologies moving to the cloud to take advantage of efficiencies, cost savings and scalability that can be gained, it’s been clear for a while that many aspects of video publishing, hosting and delivery are key areas that are benefiting from cloud technology. Corporate spending on hosted services for video solutions has been on the rise for several years, and is expected to increase steadily through 2015, based on research published by Interactive Media Strategies. Hosted services for business video related technologies and solutions will account for almost $700 million in annual spending in the corporate sector by 2015, according to the market forecast by IMS developed earlier this year.

In the past 12 months or so, technologies that enable video editing in the cloud have begun to gain ground as a component of the hosted services or software-as-a-service (SaaS) marketplace. Some of these solutions are geared primarily toward consumer applications, such as WeVideo (see link) and YouTube’s video editor. Other solutions such as Animoto, and Stupeflix are increasingly targeting the business sector as well as the consumer market. Mixmoov, a provider of online video editing technology that’s based in France, takes a B2B approach for reaching new customers. Mixmoov is a Brightcove partner that is one of many key players in the online video ecosystem that is making the pilgrimage to Boston for the must-attend event in the world of video in the cloud.

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The 5 Essential Questions to Ask Online Video Hosting Vendors

February 28th, 2012

The following is a contributed post by Brightcove.

You already know how important it is to choose the best possible online video hosting solution for your business. The right platform will position you to win viewers, convert customers, and make money across every channel and device that matters to consumers. The wrong one will lead to a costly mess that stalls your success for years to come.

But the solutions available present a baffling array of choices in all shapes and sizes. How do you decide? Half the battle is knowing the right questions to ask.

It’s all too easy to get lost in checklists and spreadsheets of features, specifications, and value propositions. To streamline your vendor selection process, start by focusing on the five key criteria that will make or break any online video hosting solution. You’ll quickly find that the vast majority of vendors fall short in at least one area, and usually more.

» More: The 5 Essential Questions to Ask Online Video Hosting Vendors

2012 Online Video Predictions – OVPs

December 15th, 2011

In our third annual OVP Predictions piece we look back on the online video space from a general practitioner’s view (mine) and ahead from a leader’s view (the OVP founders, CEOs, VPs, etc.). It’s been another amazing year filled with record breaking events, ups and downs, foundings and shutterings (neither of which are words) and the addition of 10+ new OVPs. It’s a crowded space indeed, a theme you will see often in the words below. Over the years at VidCompare we’ve watched over 100 platforms ebb and flow with the threat of commoditization while roughly 15 OVPs were acquired or rolled-up into other OVPs, and 13 shut their doors. All this while video viewership continued at a breakneck pace. In September 2011 comscore reported that 182 million U.S. Internet users watched online video content for an average of 19.5 hours per viewer. The total U.S. Internet audience engaged in 39.8 billion video views (Wow).

We’ve seen several OVPs begin to specialize in an attempt to pull away from the pack with one OVP in particular making a unique move into the world of cloud-based application management (Brightcove), while Ooyala honed in on analytics and monetization, RealGravity into the world of advertising and syndication, Unicorn Media and Twistage sharpening their workflow management skills, and Magnify.net dominating the world of curated content.

Enough of the obvious, let’s move onto the interesting stuff. This year we’ve culled together an impressive list of predictions from 10 OVPs, and 2 OVP gurus. Continue on to get the inside scoop from those whom have been in the trenches since the early days and don’t forget to leave your comments.

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Online Video Platform Summit 2 Videos

April 10th, 2011

Back in November I was fortunate enough to moderate a panel on a topic that I am very passionate about, making the right decision when choosing an online video platform provider. We had three interesting and diverse panelists including a master magician, a musician, and a digital marketer;

Austin Brooks began his magic career at the age of 17 when he was accepted to the famed Chavez College of Magic. After two years of intense training, Austin was the youngest person to ever graduate from the college and ranked top in his class. Currently, Austin performs for America’s top corporations and elite parties. He develops products for other magicians and consults for feature films and television shows when they need a magic effect created for their project.

  • Peter Himmelman, Independent Singer/Songwriter, Host of Peter Himmelman’s Furious World

Among rock musicians who matter, no one has check-listed thoseitems more winningly than Peter Himmelman. During his multiprongedcareer as a singer, songwriter and all-around performer, as achildren’s entertainer, TV and film composer and pioneering webcaststar, he has maintained remarkably high standards: Can you point toa song in his vast body of work that feels tossed off, or remember aconcert or club date that didn’t delight and amuse? Is there a popartist of his generation who has demonstrated a greater commitmentto new modes of expression and new methods of connecting with hisdiehard followers?

Leveraging senior-level marketing, strategy and account management expertise, Curt leads his team with the charter to elevate the identity and value of Client Services in the agency experience and runs point on all LEVEL partnerships. Ardent about superior service versus servitude, Curt maintains solid relationships across all LEVEL clients and studios to ensure unequivocal customer satisfaction. Prior to LEVEL, Curt served on the Orb Networks, Inc. executive team where he managed strategic partnerships with brands like Vodafone, Intel and Nokia.

Here’s a look at the panel and if you want to see more head on over to StreamingMedia for the rest here.