Archive for the ‘Online Video Platform Providers’ Category

Video Interviews with Online Video Leaders and CEOs

August 22nd, 2012

Many of our readers know of Larry Kless from his website and from OnlineVideoPlublishing not to mention from countless industry events he attends, hosts, and organizes. Larry is a tireless Online Video purveyor who interviews and films everyone in the space ranging from VPs of video ad nets to CEOs of OVPs. Below is a playlist of several of his video interviews of said industry pundits for your viewing pleasure. Enjoy and check out Larry’s sites (links above) when you can.

Interviews with Online Video Leaders Series:

5 things your online business can accomplish with a premium video platform that it can’t with YouTube

April 13th, 2012

Guest Post by Meghan Grosso

The debate over whether your business can benefit from video is nonexistent.  With new studies coming out every week on the growing reach of video, it’s clear that if your business has a website, video is an essential.  From 30 second demos to large scale UGC submission contests – the possibilities for capitalizing on the world’s rapidly growing consumption of online video are vast.

What is not always so clear is where your videos should be hosted. YouTube is the obvious option.  After all, even your seven-year-old cousin knows how YouTube works.  Of course, the fact that your seven-year-old cousin is posting videos on YouTube is the first big indication that YouTube may not be the service best suited to your professional content.

Here are five ways that a premium video platform can help your business tap into the full potential of online video that YouTube cannot:

» More: 5 things your online business can accomplish with a premium video platform that it can’t with YouTube

The 5 Essential Questions to Ask Online Video Hosting Vendors

February 28th, 2012

The following is a contributed post by Brightcove.

You already know how important it is to choose the best possible online video hosting solution for your business. The right platform will position you to win viewers, convert customers, and make money across every channel and device that matters to consumers. The wrong one will lead to a costly mess that stalls your success for years to come.

But the solutions available present a baffling array of choices in all shapes and sizes. How do you decide? Half the battle is knowing the right questions to ask.

It’s all too easy to get lost in checklists and spreadsheets of features, specifications, and value propositions. To streamline your vendor selection process, start by focusing on the five key criteria that will make or break any online video hosting solution. You’ll quickly find that the vast majority of vendors fall short in at least one area, and usually more.

» More: The 5 Essential Questions to Ask Online Video Hosting Vendors

Online Video Platform YouReview – Limelight Networks (Delve)

August 1st, 2011

By special guest blogger, Charlie Davis. This post originally ran on his blog.

In 2010, Limelight acquired Delve Networks, and with that acquisition came an OVP (now known as their LVP – Limelight Video Platform) whose content manager platform has been described as, “Apple in front, and Google under the hood.”  As I mentioned in my earlier post when covering Streaming Media East, Limelight was certainly one of the sexier, more colorful exhibits because of its flashy platform.  I wasted no time speaking with a Solutions Engineer and we got into talking about Delve, some of its 100+ customers, and how it has kept most of its personality since the $10 million acquisition last summer.

Such an acquisition is a natural fit for a Content Delivery Network such as Limelight, however they still continue to offer Akamai as an alternative CDN provider for their existing customers (couldn’t find out if new customers have Akamai as an option).  They offer many of the standard OVP options like on-demand and live-streaming (though live-streaming is not available for all accounts and needs to be enabled by contacting Limelight), metadata management, customized players, and playlists (also called Channels).  And, like many of their OVP competitors, Limelight offers a 30-day trial of their platform that will give you access to upload, publish, and analyze the results of your video content.  The following is another OVP overview based on the vendor’s 30-day trial.

» More: Online Video Platform YouReview – Limelight Networks (Delve)

Online Video Platform YouReview – Longtail Video, Bits On The Run

July 18th, 2011

By special guest blogger, Charlie Davis. This post originally ran on his blog.

From the casual observer to the online video professional, there should be no surprise that the online video platform market has two poles – free-to-use platforms, like YouTube, and popular pay-to-use platforms like Brightcove and Ooyala.  In the former case, you can publish your content but you may be concerned that your branding will suffer if your primary hosting site is also the home of dogs on skateboards and Rebecca Black.  On the other hand, you may not have the budget to spend at least $100/month on just online video alone and require something in between.  In between does exist, and we have almost a hundred OVPs in the market, many of which cost a monthly sum of at least a hundred bucks a month.  In comes Longtail Video, creators of the free and extremely popular the JW Player, who have released their own OVP called Bits On The Run.  They offer a monthly cost starting at under $10 and/or a pay-as-you-go service with no monthly fee.  Their minimum cost per GB – under $6.  Oh yes, even the author is reconsidering his video hosting provider.

» More: Online Video Platform YouReview – Longtail Video, Bits On The Run