Archive for the ‘Getting Started in Online Video’ Category

Online Video Platform YouReview – Limelight Networks (Delve)

August 1st, 2011

By special guest blogger, Charlie Davis. This post originally ran on his blog.

In 2010, Limelight acquired Delve Networks, and with that acquisition came an OVP (now known as their LVP – Limelight Video Platform) whose content manager platform has been described as, “Apple in front, and Google under the hood.”  As I mentioned in my earlier post when covering Streaming Media East, Limelight was certainly one of the sexier, more colorful exhibits because of its flashy platform.  I wasted no time speaking with a Solutions Engineer and we got into talking about Delve, some of its 100+ customers, and how it has kept most of its personality since the $10 million acquisition last summer.

Such an acquisition is a natural fit for a Content Delivery Network such as Limelight, however they still continue to offer Akamai as an alternative CDN provider for their existing customers (couldn’t find out if new customers have Akamai as an option).  They offer many of the standard OVP options like on-demand and live-streaming (though live-streaming is not available for all accounts and needs to be enabled by contacting Limelight), metadata management, customized players, and playlists (also called Channels).  And, like many of their OVP competitors, Limelight offers a 30-day trial of their platform that will give you access to upload, publish, and analyze the results of your video content.  The following is another OVP overview based on the vendor’s 30-day trial.

» More: Online Video Platform YouReview – Limelight Networks (Delve)

Online Video Platform YouReviews (User Reviews)

July 6th, 2011

Starting tomorrow VidCompare will begin a new editorial series called, Online Video Platform YouReviews written by a very special guest blogger, Charlie Davis. Charlie’s love for everything Online Video stems back 10 years which has in recent years focused largely on OVPs when he began signing up for and reviewing video hosting solutions with a thoughtful and unbiased approach. He’s an excellent writer and we’re happy to have his passion grace the pages of VidCompare.

The VidCompare Online Video Platform directory and blog coupled with Charlie’s sharp insights will further aide our users in finding the right OVP for their business.

We hope you enjoy. Stay tuned for tomorrow’s first Online Video Platform YouReview of Ooyala.

Sponsored Post: Stats to Convince Your Organization of Your Online Video Strategy

August 24th, 2010

Chances are if you are reading VidCompare you’ve already been convinced of the need for an online video strategy. However, you might need to convince others in your organization to bring that video strategy to fruition. So here are a few stats that you can reference to help bolster your case to your colleagues and to help prove the value of video.

  • Scale: According to Nielsen data from June, more than 10.2 billion videos were streamed in May in the US. Of the internet population, US internet video viewers are streaming about 71 videos per month, breaking out to a little over 2 videos a day.
  • Penetration: As of 2009, out of the top 50 online retail properties, 68% were using video on their site, compared to only 18% the year prior (Forrester). Don’t be left in the minority!
  • Traffic:According to Forrester, video stands about a 50 times better chance of appearing on the first page of results than any given text page. Heatmap research also shows that video search results also drive traffic back to your site because the visual information grabs searchers attention in a sea of text-based results. Check out Brightcove’s Video SEO Playbook for some best practices.
  • Conversion: Internet Retailer reports that Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. If sales are the ultimate goal for your video project, including videos on product pages can really make a difference in turning browsers into buyers. Research from Treepodia suggests that video impacts conversion rates, even if viewers don’t watch the video; it’s mere presence on the product page has been proven to influence consumers’ impression of the company and the shopping experience.
  • Low start-up cost: A robust online video solution does not have to break the bank. There are options to get you started with a low barrier to entry the will suit even high-demand users.

Brightcove offers a 30-day free trial to get you started using the online video platform and allows you to embed your videos into your own web environment to show your colleagues exactly how your plan can be realized. And for starter projects, Brightcove costs as little as $99/month and is a great way to test for desired results with little upfront investment or commitment. Start a free Brightcove trial today.

What organization could say no to these stats?

Lighting for Online Videos: Try not to burn down the house – Shooting Online Video Part 7

July 19th, 2010

There’s a reason that Sandra Bullock said she always befriends the lighting crew when she starts a movie in her Oscar acceptance speech and it’s because good lighting makes all the difference. Bad lighting can completely change the mood of the video you’re shooting. Lighting is really an art form. The good news is that if you have any kind of photography background lighting might come a bit easier to you. If not, you’re going to have to work at it.  Before you can become Sandra Bullock’s BFF on the set, there are a few essentials you need to know about lighting.

Lights can use a lot of power and depending on where you are shooting that can be a problem. When I first got into lighting I went to a video/photo store to get started. I found a sales assistant to help me and started asking questions.

“I’m shooting video and I need to get some lights. I’m not sure what kind.”

He asked, “Where are you shooting?”

My response, “In a house.”

He took me right by all the fancy lights you see on movie sets and straight to light bulbs in a box. I thought to myself, ‘this is soooo not going to work.’ He pulled a few lights (Westcott #0050 50 watt Daylight Balanced Fluorescent Lamps, and Eiko Photo Pro 30 Watt lamps) off the shelf for me and told me they should work fine.

Looking longingly at the fancy lights, I asked, “Really? Why not those lights over there. They seem better.”

His response, “Do you know anything about the wiring where you’re shooting?”

I shook my head ‘no.’ Come on’ I’m not an electrician.

He responded, “Those can fry your electrical system and burn down the house.”

That sounds bad. So I took the lights he recommended and asked about light stands.

He got me some stands and said something sort of surprising, “Next, you should go to Home Depot or a hardware store and get those silver clamp casings. It won’t cost a lot and it will work fine with these lights.”

I thought that sounds a little ghetto, but I was new to lighting and it was a minimal investment to get started. So, I took them, went to the hardware store got what he said, and started messing with the lights when I got home. Actually, turns out not so bad. Yet, still I wanted those crazy big lights. So I learned more and more about lights and now I know why the guy set me up with the ones I have.

First, those big fancy lights can get hot: I, mean, really hot. You should never touch them with your hands. You should use gloves when handling them. One reason is that they’re freaking hot. The next reason is that the oil from your fingers can actually ruin the bulbs. Second, the electricity in the house isn’t configured to support those huge lights and thus can overload a circuit. The other problem with the heat emitted is that the person those lights are focused on is going to start sweating – even start to think they’re getting a tan. I know, I’ve been under those lights a lot. They’re firecracker hot.

In short, most homes can support at least 15 amps. But you don’t see amps on light bulb boxes. Instead you see Watts and Volts. So to find out if you’re going to overload a circuit with your lights, try this equation: Amps = Watts/Volts. In my scenario I have a light that’s 50 Watts and 120 Volts. 50/120 = 0.41 – That’s well in the range of what a house will support. So circuits won’t blow, house won’t burn down. All is good in the world.

Before getting lights find out what your electrical system can support and then you’ll know what to buy. As for those tin covers, apparently they aren’t so ghetto after all. Just about every one I’ve met who does lighting has their own portable lighting kit and what do they have for the light bulb covers? Those tin covers. Why else are they so good to have? Well, they have clips on them so you can clip them to just about anything and you’ll be surprised how much this comes in handy.

Read all previous parts to this ongoing series, Shooting Online Video:

Part 6 – Camera Settings

Part 5 – Backgrounds

Part 4 – Lighting And Content

Part 3 – Picking A Camera

Part 2 – SD or HD

Part 1 – Just Do It!

FACT, Crucial Video Camera Settings – Shooting Online Video Part 6

June 30th, 2010

Cameras come with pretty thick manuals and few people dare to read them, though they are often packed with great information. That said, there are a few features on your camera that you should get to know and get in the routine of checking before you start shooting. Just think of the word FACT.

F – Focus
A – Aperture
C – Color
T – Temperature

Focus is crucial or your video will come out blurry. If you’re camera has an auto focus feature, you might want to use that. However, it will probably take a minute for everything to come into focus so be patient. If you’re camera has zoom, you’ll need to make sure it’s not in zoom to accurately put something in focus. Once the subject is in focus, you can zoom in or out as much as you want. The focus will not be affected.

Aperture deals with the amount of light bouncing off a subject and the amount of light coming into the camera. Essentially, it’s how you make an image lighter or brighter. Though you can adjust for this in some editing programs, it’s always better to have the best quality video first instead of relying on fixing it later.  If you don’t know how to adjust this, read the manual. Using the automatic setting for this feature isn’t always the best idea since the camera may not be adjusting the brightness for the area you care about. This can also be referred to as IRIS or Exposure on your camera’s settings.

Color Temperature can be adjusted by setting the white balance. Color temperature is often skewed by surrounding light, so it’s important to set it once you’ve set up the lights. There are three light options: sunlight, which is cool; Tungsten light, which creates a warmer hue; and Fluorescent, which tends to be more green. You can often adjust these in the camera as well and you’ll want to pick the lights that correspond to the type of lights you’re using. These lighting terms will become more important as you pick the lights you’ll be using to shoot video. As noted, to adjust for Color Temperature you’ll need to set the white balance. Some cameras do a good job at this, but it’s perfectly easy to set yourself. You’ll need to check your camera’s manual to see how it works on your individual camera, but essentially all you need to do it is to select the setting, hold up a white piece of paper and let the camera do the rest.

Like I said, cameras have tons of features and the more you use your camera and read the manual the more you’ll be able to do with it, but in the meantime if you set you these features on your camera before shooting you’ll get pretty decent results. It’s a FACT.

Read all previous parts to this ongoing series, Shooting Online Video:

Part 5 – Backgrounds

Part 4 – Lighting And Content

Part 3 – Picking A Camera

Part 2 – SD or HD

Part 1 – Just Do It!