Archive for the ‘Getting Started in Online Video’ Category

Two Free Webinars in January on Cloud Video Technology and Monetization Strategies

January 21st, 2013

Guest post by Paul Ritter

Interactive Media Strategies has announced that registration is now open for two new webinars being presented for the Business Video Network in January that will offer insights on effective strategies and best practices for leveraging online video and digital media content.  The two live webcasts are:

“Innovations in Editing and Publishing Video in the Cloud” featuring representatives from Mixmoov and Brightcove, two of the leading firms in the field of cloud-based video technologies.  You can learn more and register here for the live event scheduled for January 29 at 12:00 pm ET.  Attendees will learn how integrated video platforms that leverage cloud technology are enabling companies to increase productivity and distribute video content to their online audiences in a very cost-effective way.  The link for registering for the event is here.

“Learning from the Best:  How Leading Media & Entertainment Companies are Doing Online Video Right.”
Register for this live webcast planned for January 31 at 12:00 pm ET.   This informative webinar is the first in a series of events, white papers and case studies in the coming months that are sponsored by Brightcove.  The series will highlight key strategies and best practices followed by leading companies in the media and entertainment space to deliver –and monetize—online video and digital media content to consumers. To learn more about the event or to reserve your spot today, visit this site.

Paul Ritter is Managing Director of Interactive Media Strategies and is a special contributor VidCompare.com.   He can be reached at ritter@interactivemediastrategies.net

5 things your online business can accomplish with a premium video platform that it can’t with YouTube

April 13th, 2012

Guest Post by Meghan Grosso

The debate over whether your business can benefit from video is nonexistent.  With new studies coming out every week on the growing reach of video, it’s clear that if your business has a website, video is an essential.  From 30 second demos to large scale UGC submission contests – the possibilities for capitalizing on the world’s rapidly growing consumption of online video are vast.

What is not always so clear is where your videos should be hosted. YouTube is the obvious option.  After all, even your seven-year-old cousin knows how YouTube works.  Of course, the fact that your seven-year-old cousin is posting videos on YouTube is the first big indication that YouTube may not be the service best suited to your professional content.

Here are five ways that a premium video platform can help your business tap into the full potential of online video that YouTube cannot:

» More: 5 things your online business can accomplish with a premium video platform that it can’t with YouTube

Online Video Platform YouReview – Limelight Networks (Delve)

August 1st, 2011

By special guest blogger, Charlie Davis. This post originally ran on his blog.

In 2010, Limelight acquired Delve Networks, and with that acquisition came an OVP (now known as their LVP – Limelight Video Platform) whose content manager platform has been described as, “Apple in front, and Google under the hood.”  As I mentioned in my earlier post when covering Streaming Media East, Limelight was certainly one of the sexier, more colorful exhibits because of its flashy platform.  I wasted no time speaking with a Solutions Engineer and we got into talking about Delve, some of its 100+ customers, and how it has kept most of its personality since the $10 million acquisition last summer.

Such an acquisition is a natural fit for a Content Delivery Network such as Limelight, however they still continue to offer Akamai as an alternative CDN provider for their existing customers (couldn’t find out if new customers have Akamai as an option).  They offer many of the standard OVP options like on-demand and live-streaming (though live-streaming is not available for all accounts and needs to be enabled by contacting Limelight), metadata management, customized players, and playlists (also called Channels).  And, like many of their OVP competitors, Limelight offers a 30-day trial of their platform that will give you access to upload, publish, and analyze the results of your video content.  The following is another OVP overview based on the vendor’s 30-day trial.

» More: Online Video Platform YouReview – Limelight Networks (Delve)

Online Video Platform YouReviews (User Reviews)

July 6th, 2011

Starting tomorrow VidCompare will begin a new editorial series called, Online Video Platform YouReviews written by a very special guest blogger, Charlie Davis. Charlie’s love for everything Online Video stems back 10 years which has in recent years focused largely on OVPs when he began signing up for and reviewing video hosting solutions with a thoughtful and unbiased approach. He’s an excellent writer and we’re happy to have his passion grace the pages of VidCompare.

The VidCompare Online Video Platform directory and blog coupled with Charlie’s sharp insights will further aide our users in finding the right OVP for their business.

We hope you enjoy. Stay tuned for tomorrow’s first Online Video Platform YouReview of Ooyala.

Lighting for Online Videos: Try not to burn down the house – Shooting Online Video Part 7

July 19th, 2010

There’s a reason that Sandra Bullock said she always befriends the lighting crew when she starts a movie in her Oscar acceptance speech and it’s because good lighting makes all the difference. Bad lighting can completely change the mood of the video you’re shooting. Lighting is really an art form. The good news is that if you have any kind of photography background lighting might come a bit easier to you. If not, you’re going to have to work at it.  Before you can become Sandra Bullock’s BFF on the set, there are a few essentials you need to know about lighting.

Lights can use a lot of power and depending on where you are shooting that can be a problem. When I first got into lighting I went to a video/photo store to get started. I found a sales assistant to help me and started asking questions.

“I’m shooting video and I need to get some lights. I’m not sure what kind.”

He asked, “Where are you shooting?”

My response, “In a house.”

He took me right by all the fancy lights you see on movie sets and straight to light bulbs in a box. I thought to myself, ‘this is soooo not going to work.’ He pulled a few lights (Westcott #0050 50 watt Daylight Balanced Fluorescent Lamps, and Eiko Photo Pro 30 Watt lamps) off the shelf for me and told me they should work fine.

Looking longingly at the fancy lights, I asked, “Really? Why not those lights over there. They seem better.”

His response, “Do you know anything about the wiring where you’re shooting?”

I shook my head ‘no.’ Come on’ I’m not an electrician.

He responded, “Those can fry your electrical system and burn down the house.”

That sounds bad. So I took the lights he recommended and asked about light stands.

He got me some stands and said something sort of surprising, “Next, you should go to Home Depot or a hardware store and get those silver clamp casings. It won’t cost a lot and it will work fine with these lights.”

I thought that sounds a little ghetto, but I was new to lighting and it was a minimal investment to get started. So, I took them, went to the hardware store got what he said, and started messing with the lights when I got home. Actually, turns out not so bad. Yet, still I wanted those crazy big lights. So I learned more and more about lights and now I know why the guy set me up with the ones I have.

First, those big fancy lights can get hot: I, mean, really hot. You should never touch them with your hands. You should use gloves when handling them. One reason is that they’re freaking hot. The next reason is that the oil from your fingers can actually ruin the bulbs. Second, the electricity in the house isn’t configured to support those huge lights and thus can overload a circuit. The other problem with the heat emitted is that the person those lights are focused on is going to start sweating – even start to think they’re getting a tan. I know, I’ve been under those lights a lot. They’re firecracker hot.

In short, most homes can support at least 15 amps. But you don’t see amps on light bulb boxes. Instead you see Watts and Volts. So to find out if you’re going to overload a circuit with your lights, try this equation: Amps = Watts/Volts. In my scenario I have a light that’s 50 Watts and 120 Volts. 50/120 = 0.41 – That’s well in the range of what a house will support. So circuits won’t blow, house won’t burn down. All is good in the world.

Before getting lights find out what your electrical system can support and then you’ll know what to buy. As for those tin covers, apparently they aren’t so ghetto after all. Just about every one I’ve met who does lighting has their own portable lighting kit and what do they have for the light bulb covers? Those tin covers. Why else are they so good to have? Well, they have clips on them so you can clip them to just about anything and you’ll be surprised how much this comes in handy.

Read all previous parts to this ongoing series, Shooting Online Video:

Part 6 – Camera Settings

Part 5 – Backgrounds

Part 4 – Lighting And Content

Part 3 – Picking A Camera

Part 2 – SD or HD

Part 1 – Just Do It!