Top online retail brands are adding video to their storefront sites at a furious rate,
and in a 2010 study, eMarketer found the reason why so many are jumping on the video bandwagon. According to eMarketer analyst Jeffrey Grau, retailers have found that videos boost sales and conversion rates while also reducing shopping cart abandonment and product returns.
It’s not enough just to add video to your site, however. Retailers have to optimize video
for better user engagement and a stronger financial return on investment. Here are five
tips for maximizing the value of your etail video and increasing product sales on your
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
1. Use Your Metadata
2. Brand Everything
3. Automate Mobile Distribution: HTML5, Apps, and More
4. Accelerate Delivery
5. Measure the Right Stuff