
Guest post from Steve VonderHaar of Interactive Media Strategies
At the beginning of a new year, sometimes it pays to pause for a moment and reflect on the basics.
So much is happening in the Business Video sector these days, it can be easy to overlook the fundamental building blocks of what makes video a compelling tool for fostering engaging video communications.
Lots of people like to talk about social media and how to use it to draw viewers to business video content. Others are enamored with the concept of making video available on a mobile basis through users’ tablets and cell phones. Still others get excited about how today’s technology platforms make it possible for almost any desk-bound employee to upload their own videos and distribute them throughout a corporate network.
» Read more: Don’t Get Left Behind on The Business Video Revlotion

In our third annual OVP Predictions piece we look back on the online video space from a general practitioner’s view (mine) and ahead from a leader’s view (the OVP founders, CEOs, VPs, etc.). It’s been another amazing year filled with record breaking events, ups and downs, foundings and shutterings (neither of which are words) and the addition of 10+ new OVPs. It’s a crowded space indeed, a theme you will see often in the words below. Over the years at VidCompare we’ve watched over 100 platforms ebb and flow with the threat of commoditization while roughly 15 OVPs were acquired or rolled-up into other OVPs, and 13 shut their doors. All this while video viewership continued at a breakneck pace.
As an online marketer by profession I’ve come to know and appreciate 

