Guest Post by Meghan Grosso
The debate over whether your business can benefit from video is nonexistent. With new studies coming out every week on the growing reach of video, it’s clear that if your business has a website, video is an essential. From 30 second demos to large scale UGC submission contests – the possibilities for capitalizing on the world’s rapidly growing consumption of online video are vast.
What is not always so clear is where your videos should be hosted. YouTube is the obvious option. After all, even your seven-year-old cousin knows how YouTube works. Of course, the fact that your seven-year-old cousin is posting videos on YouTube is the first big indication that YouTube may not be the service best suited to your professional content.
Here are five ways that a premium video platform can help your business tap into the full potential of online video that YouTube cannot:



In our third annual OVP Predictions piece we look back on the online video space from a general practitioner’s view (mine) and ahead from a leader’s view (the OVP founders, CEOs, VPs, etc.). It’s been another amazing year filled with record breaking events, ups and downs, foundings and shutterings (neither of which are words) and the addition of 10+ new OVPs. It’s a crowded space indeed, a theme you will see often in the words below. Over the years at VidCompare we’ve watched over 100 platforms ebb and flow with the threat of commoditization while roughly 15 OVPs were acquired or rolled-up into other OVPs, and 13 shut their doors. All this while video viewership continued at a breakneck pace. 