Two Free Webinars in January on Cloud Video Technology and Monetization Strategies

January 21, 2013 No comments »

Guest post by Paul Ritter

Interactive Media Strategies has announced that registration is now open for two new webinars being presented for the Business Video Network in January that will offer insights on effective strategies and best practices for leveraging online video and digital media content.  The two live webcasts are:

“Innovations in Editing and Publishing Video in the Cloud” featuring representatives from Mixmoov and Brightcove, two of the leading firms in the field of cloud-based video technologies.  You can learn more and register here for the live event scheduled for January 29 at 12:00 pm ET.  Attendees will learn how integrated video platforms that leverage cloud technology are enabling companies to increase productivity and distribute video content to their online audiences in a very cost-effective way.  The link for registering for the event is here.

“Learning from the Best:  How Leading Media & Entertainment Companies are Doing Online Video Right.”
Register for this live webcast planned for January 31 at 12:00 pm ET.   This informative webinar is the first in a series of events, white papers and case studies in the coming months that are sponsored by Brightcove.  The series will highlight key strategies and best practices followed by leading companies in the media and entertainment space to deliver –and monetize—online video and digital media content to consumers. To learn more about the event or to reserve your spot today, visit this site.

Paul Ritter is Managing Director of Interactive Media Strategies and is a special contributor VidCompare.com.   He can be reached at ritter@interactivemediastrategies.net

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Posted in Getting Started in Online Video, Online Video

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How To Be Presidential On Video

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Guest post by Geoff Talbot

In November 2012 President Obama was re-elected to serve another term in office. Now, the 57th Presidential Inauguration is just around the corner taking place on Monday, January 20, 2013. What we’ve learned from the race to be President is that the video camera tells no lies.  In this century, you can’t have a face for radio and expect to be the president of “The United States of America.” How you look and how you communicate on camera is crucial to your chances if you want to get elected.

Your performance on video matters more than ever. One slip-up, one major indiscretion and your run for the oval office could be halted in its tracks. Social media allows your video mishap to go viral, your slip-up can be shared and spread around the world in a matter of minutes.

You can be certain that both candidates received hours of coaching on how to look and sound presidential.  The votes came in re-electing President Obama. In case you ever want to run for president or any office, here are seven tips we uncovered by watching the candidates run for office on how to act like a serious candidate on video.

7 TIPS ON HOW TO ACT LIKE A PRESIDENT ON VIDEO

1.    Don’t assume that you are ever not on video.

In today’s high-tech world with video cameras on most cell phones and people shooting video of news as it happens and posting it to citizen journalism sites, it’s a mistake to ever consider a conversation “off the record.” What you say in private has the potential to destroy you in public, so being consistent with your speech and your values is critical.

Mitt Romney discovered the importance of this with his 47% statement, which he made behind apparently, closed doors to a group of investors.

» Read more: How To Be Presidential On Video

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Posted in Online Video, Sponsored, VidCompare News

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Video Interviews with Online Video Leaders and CEOs

August 22, 2012 No comments »

Many of our readers know of Larry Kless from his website and from OnlineVideoPlublishing not to mention from countless industry events he attends, hosts, and organizes. Larry is a tireless Online Video purveyor who interviews and films everyone in the space ranging from VPs of video ad nets to CEOs of OVPs. Below is a playlist of several of his video interviews of said industry pundits for your viewing pleasure. Enjoy and check out Larry’s sites (links above) when you can.

Interviews with Online Video Leaders Series:

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Posted in Online Video, Online Video Platform Providers, Online Video Platform Space, Online Video Roundup

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Ken Block is Back! San Francisco Gymkhana!

July 12, 2012 No comments »

This is a guest post written by Alex Polonsky, car enthusiast and the developer of VidCompare.com

Ken Block is long known for his incredible driving abilities using highly modified cars creating incredible stunt action videos. In his latest Gymkhana video, Ken Block is back in the DC Shoes race car and this time he tackles the streets of San Francisco. Many high traffic San Francisco streets were closed down for a while in order to allow the crew to film the event – even the San Francisco Bay Bridge.

This video is available in HD on YouTube, you can check it out here:

Ken Block’s team builds some amazing cars, all are record breakers in their own way, and all use some of the best car parts on the market. The cars usually go through a full race prep that involves stripping the car down to it’s chassis and rebuilding it from scratch using the latest technology. There are videos available that showcase the car prep, and their research and developement teams do lots of evaluation of every part, even down to the evaluation of a short ram intake vs a cold air intake and how it interacts with the turbo setup, computer, and fuel system.

It’s exciting to see the latest videos and it’s also interesting how YouTube is still the premier hosting destination, but others such as Vimeo have gained a lot of market share and are becoming the YouTube alternative.

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Posted in Online Video, Sponsored

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Cloud-Based Video Editing Solutions and Increased Corporate Spending on Hosted Services

June 25, 2012 No comments »

An Interview with Hareesh Vazhaparampil of Mixmoov

 

By Paul Ritter, Special Contributor to VidCompare

 

With the Brightcove PLAY event happening this week in Boston, it’s a great time to take a look at the world of video in the cloud and to speak with one of the up and comers in the marketplace. With so many different types of applications and technologies moving to the cloud to take advantage of efficiencies, cost savings and scalability that can be gained, it’s been clear for a while that many aspects of video publishing, hosting and delivery are key areas that are benefiting from cloud technology. Corporate spending on hosted services for video solutions has been on the rise for several years, and is expected to increase steadily through 2015, based on research published by Interactive Media Strategies. Hosted services for business video related technologies and solutions will account for almost $700 million in annual spending in the corporate sector by 2015, according to the market forecast by IMS developed earlier this year.

In the past 12 months or so, technologies that enable video editing in the cloud have begun to gain ground as a component of the hosted services or software-as-a-service (SaaS) marketplace. Some of these solutions are geared primarily toward consumer applications, such as WeVideo (see link) and YouTube’s video editor. Other solutions such as Animoto, and Stupeflix are increasingly targeting the business sector as well as the consumer market. Mixmoov, a provider of online video editing technology that’s based in France, takes a B2B approach for reaching new customers. Mixmoov is a Brightcove partner that is one of many key players in the online video ecosystem that is making the pilgrimage to Boston for the must-attend event in the world of video in the cloud.

» Read more: Cloud-Based Video Editing Solutions and Increased Corporate Spending on Hosted Services

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Posted in Online Video, Online Video Platform Space

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